The Tip of the Online Membership Iceberg – Must Go Deeper?

2017-10-17T13:41:18+00:00 Friday, 1 August, 2014|Categories: Best practice sharing, MemberWise conference|Tags: , , |

In this Blog article we investigate how associations and membership organisations are using their websites to drive membership value and growth more effectively. How will your organisation Fare? Read on! This topic follows our last LinkedIn article, Optimising Online Member Value? Could Try Harder!, which established that members expect an interactive, engaging and value driven [...]

Online Member Personalisation – Opening the shed door… (Blog Article 2 of 3)

2016-10-13T06:56:10+00:00 Saturday, 3 May, 2014|Categories: Best practice sharing, Message from MemberWise|Tags: , , |

In 2014 the key online challenge facing the membership sector is online personalisation. Guest Blogger, Richard Gott, explores how big data has an important role to play in part two of a three-part blog…. What BIG DATA can be used? As membership bodies we tend to hold a 'shed-load' of information about our members but [...]

Google Analytics – Translating analytics to enable member-centric online change and development

2017-10-17T13:38:06+00:00 Sunday, 12 January, 2014|Categories: Best practice sharing, Video|Tags: | This MemberWise Insight is presented by Becky Reid, Marketing Manager, Fire Industry Association. In this great video Becky outlines how to understand/analyse key data and where to find it within Google Analytics. Becky takes the opportunity to tell us how to interpret this data to better understand members and non-members and how to go [...]