We provide comprehensive consulting services that help leading membership organisations and associations change, develop and grow.

We highlight feedback from a selection of our recent membership organisation and association specific case studies to showcase how our unique, agile and forward thinking consultancy services are making a real impact and delivering positive/measurable member-focused outcomes.

Core Consultancy Areas:

– Member Engagement & Value Optimisation
– Membership Scheme Development & Review
– Member Focused Stakeholder Meetings & Away Days
– Supplier Seminars & Client Days
– Restructuring and Change Management

Member Engagement Improvement / Value Enhancement / Member Journey Optimisation

Richard from MemberWise conducted a member engagement optimisation project at the RCoA.

This critical work involved evaluating current engagement levels, providing practical engagement focused recommendations and scoping the required skills/competencies of a new Member Engagement Manager role.

He participated in the recruitment/selection process and is working with us to ensure a structured, robust and informed approach.

Kathryn Stillman, Director of Communications & External Affairs

SATRA

MemberWise delivered a two-day member engagement workshop for our communications committee. The training provided insight on how to take a more structured approach to member engagement and enabled the board to create/map proposed new member journeys that we hope will have a major impact on future member retention and recruitment. One participant commented ‘this is the most productive member workshop I have ever attended’.

Ben Peachey, Senior Vice President – Strategic Communications

The MemberWise Network delivered a 2-day member engagement training course for our key member-facing team members (UK and International). The course provided our staff with a deeper insight into member engagement, member value, member journeys and helped us to establish change/new activity for the years ahead. I would recommend the course to associations looking to improve new member acquisition, member retention and enhanced member engagement.

Christine Powley-Williams, Assistant Director

SATRA

“We asked Rich from MemberWise to facilitate a one-day workshop to enable us to optimise current and future member journeys/member experience. Rich introduced the topic to our team and explained the importance of taking a structured approach to member journeys/experience. He facilitated interactive sessions that enabled us to explore/define key member personas and investigate how member journeys can be improved and enhanced for the future. The session delivered a number of key actions and I would not hesitate to recommend the MemberWise Network if your organisation is considering the improvement of member journeys/engagement.”

Victoria Skeat, Project Manager

Membership Scheme Development and Review

MemberWise Founder, Richard Gott, headed up the Membership Development function at the Royal College of General Practitioners (RCGP) for over 3 years. He was responsible for the leadership of the membership services team, member initiatives team and contact centre, and the management of CRM.

Richard was instrumental in increasing the membership by 20% in just 3 years (from 40,000 to 50,000 members), creating/delivering a segmented membership strategy/plan, member engagement plan and centralising the organisation’s approach to online and offline member contact/services. He created RCGP Plus (an initiative generating non-subscription fee income) and created commercial partnerships generating £100k+ pa.

Member Focused Stakeholder Meetings & Away Day Facilitation

The MemberWise Network presented a thought provoking session at the first HFMA Branches Conference – bringing together all 13 of our branches.

The network’s insight into the membership sector resonated with the audience; clearly demonstrating a deep knowledge and understanding of the issues faced by regional branches and the sector as a whole.

MemberWise gave a stimulating presentation containing ‘real’ examples, past experience, case studies and practical solutions.

The session really inspired the group and helped to set the tone of the rest of the day.

Kirsty Clarke, Membership Executive

The MemberWise Network delivered a dedicated One-Day Member Value focused workshop for our Council. The day provided a number of strategic outputs including a draft member value proposition statement and practical new ways the Institute can deliver enhanced member value to drive future member engagement/participation. I would have no hesitation recommending this service to other membership organisations and associations looking to enhance member value/engagement.

Jerry Avis, Chief Executive Officer

The MemberWise Network facilitated our all-staff away day, which focused on ECU’s move to a subscription model next year. We were grateful for the support the network gave in developing the agenda and facilitating this important day for us.

Gemma Instrall, Engagement Manager

The MemberWise Network chaired and facilitated a 2-day workshop with the 19-strong IHA Board. MemberWise led a mixture of formal and informal sessions that enabled Board Members from across the globe to share opinion/insight on key member focused activities (including professional services, national congress and membership proposition) and reach consensus on a range of topic areas. The network spent a day preparing for the event with the IHA Senior Management team and the feedback from board members was positive. The output from the event was clear strategy focused actions (linked to core activities) that will help the organisation to increase member value, engagement and growth.

Richard  Taylor
Chief Executive

MemberWise prepared and delivered our annual Representatives’ Residential event. The event incorporated interactive workshops that focused on the evaluation and enhancement of member engagement/member benefits, effective segmentation/personalisation and future optimisation of the organisation’s member value proposition (MVP). We requested an energetic positive member outcome focused day and that is just what we received. Delegates were highly engaged throughout the day and all learning outcomes were fully delivered. I would highly recommend this service and we look forward to working with the network in the near future.

Rita Devlin
Head of Professional Development

The MemberWise Network played a key role in our recent Member Engagement focused away day. Content included a session dedicated to what member engagement is, the membership lifecycle, how engagement is impact on internal/external factors, how to convert passive members into true advocates and what ‘good’ looks like from other leading UK membership organisations and associations.

Rich led the sessions that included a SWOT analysis from ‘Member X’ so as well as robust internal review the day featured current member feedback/perceptions on this critical topic.’

The society derived great value from the day and would recommend this great outreach service provided by the MemberWise Network.

Gareth Davies, Membership Development Specialist

The MemberWise Network delivered a member engagement & value workshop for our Trustee Board. The session enabled a member-focused review of our current offering, generated ideas for the future and enabled us to create clear action points to drive future member recruitment, retention, value, engagement and growth.

Helen Williams, Membership Engagement Officer

The MemberWise Network played a key role in our recent Member Engagement focused away day. Content included a session dedicated to what member engagement is, the membership lifecycle, how engagement is impact on internal/external factors, how to convert passive members into true advocates and what ‘good’ looks like from other leading UK membership organisations and associations.

Rich led the sessions that included a SWOT analysis from ‘Member X’ so as well as robust internal review the day featured current member feedback/perceptions on this critical topic.’

The society derived great value from the day and would recommend this great outreach service provided by the MemberWise Network.

Lynn Eaton, Head of Member Communications