The Membership Retention Calculator is a vital tool for membership organisations to calculate current member retention levels and benchmark against the sector averages (segmented by membership organisation type).
Why is this an important calculation? It typically costs around eight times more to recruit a new member than it does to retain an existing one. So member retention should be high on every membership and association professional’s agenda during challenging times.
Two figures you need to know to assess how you are doing are your Member Retention Rate and your Member Recruitment Rate. These figures can quickly and concisely communicate if an organisation is flatlining, declining or growing.
Your Member Retention Rate is a calculation of the proportion of the members you had a year ago who are still members today, i.e. how many of them have not left during the year (or the current period). You can run this at anypoint but it is important to do it with your year end totals.
Your Member Recruitment Rate is a calculation of the new number of members you have gained since a year ago, as a proportion of the total number of members you had a year ago.
Our handy Membership Retention Calculator tool will calculate your existing member retention/new member recrutiment rates and will provide a helpful comparison against the current membership sector average rate. Simply complete the questions below.
Note: The information that you submit will remain anonymous/treated strictly private and confidential.
