The Brief: The APM was looking at ensure the organisation had a full understanding and awareness of the opportunities Artificial Intelligence (AI) brings and how it can empower staff and optimise members experience/engagement (however at the same time maintain a robust/ethical approach).
“MemberWise was asked to facilitate a dedicated session on the topic and provide the opportunity for staff to consider the opportunities and ways AI could help to improve internal and member facing opportunities (ahead of the organisation publishing an AI Use Policy).”
Mike Bonne, Director of Corporate Services, Assocaition for Project Management (APM)
Output: MemberWise delivered a dedicated session at the organisation’s staff away day to ensure all member facing staff had a full understanding of AI, its potential application and how it can be harnessed (within the organisation’s new policy) to support staff and optimise member experience/engagement.
If you need assistance with getting to grips with AI from a membership perspective, get in touch!
The Brief: The National Women’s Register wanted to hold an annual staff away that would provide the organisation with ingredients needed to create a Member Engagement Strategy and Plan.
MemberWise facilitated our annual staff away day. He structured the day to enable our organisation to create the key elements of a new Member Engagement Strategy/Plan. Based on Rich’s background, experience, and obvious research and preperation, he had a clear/immediate understanding of our organisation and what was needed. The flow of the day was well-paced and the mixture of group activity and facilitator led information enabled all levels of staff to participate/engage and feel comfortable. The staff and trustees look forward to developing exciting plans for the next 3 years on the basis of Rich’s inputs and our ideas/actions. I would recommend other membership organisations consider this exercise. Josephine Burt, Trustee and Chair, National Women’s Register
Output: The day was structured to incorporate all of the key ingredients of an affective Member Engagement Strategy and Plan. The organisation was also provided with a practical Member Engagement Strategy and Plan template.
If you need assistance with your organisations member engagement strategy don’t hesitate to get in touch.
The Brief: The Chartered Institute of Credit Management (CICM) wanted to focus on member value and retention and asked MemberWise to facilitate a dedicated day for all members of staff. The aim of the day was to instil the fact that this focus was the responsibility of all staff and not just the membership team.
MemberWise worked with us to plan and deliver a Member Value and Retention Focused Workshop Day for all of our members of staff. He facilitated sessions that delivered a draft member value proposition (that was built on all-staff consensus), a review of existing member value, the mapping of key member journeys/moments of truth and the creation of member focused success measures. I would recommend the MemberWise Network’s facilitation services to any organisation looking to focus on sustainable medium/long term member focused growth/development. Claire Bishop, Former Director of Operations, CICM
Output: A draft Member Value Proposition was created that all staff agreed was appropriate and core member journeys were evaluated/quality assured to ensure optimised member experience.
The Brief: Social Enterprise UK wanted to create a Member Value Proposition (MVP) in consultation with their members.
MemberWise facilitated two virtual workshops that enabled us to determine our new Member Value Proposition and Member Benefit Statement. The sessions were also useful to focus fellow team members on the topic area and helped us gain a consensus on how best to articulate member value during challenging times. Sofia Nibali, Head of Membership, Social Enterprise UK
Output: Two workshops with key stakeholders enabled the organisation to create a draft proposition and then gain formal sign-off the internal staff/management team. This work was facilitated with slightly different approaches to accommodate both audiences but delivered the required outcome – a proposed/draft Member Value Proposition (MVP).
The Brief: The Entrepreneurs Organisation (EO) wanted to explore its current membership offering and better align it with member demand. MemberWise was asked to facilitate dedicated time for Communications Committee Members to completely re-evaluate the membership offering of the organisation.
MemberWise delivered a two-day member engagement workshop for our communications committee. The training provided insight on how to take a more structured approach to member engagement and enabled the board to create proposed new member journeys that we hope will have a major impact on future member retention and recruitment. One participant commented ‘this is the most productive member workshop I have ever attended. Ben Peachey, Former Senior Vice President – Strategic Communications, EO & Chief Executive, Chartered Institute of Ergonomics and Human Factors
Output: A completely new membership model concept (moving away from a traditional 1-year/annual format) and mapped out core new member journeys to establish gaps and areas for future membership focused opportunities.
The Brief: NACFB wanted to explore the member experience via a segmented approach. MemberWise was asked to help key member facing staff spend a dedicated day on evaluating the membership offering to key member segments.
We asked MemberWise to facilitate a one-day workshop to enable us to optimise current and future member journeys/member experience. Rich introduced the topic to our team and explained the importance of taking a structured approach to member journeys/experience. He facilitated interactive sessions that enabled us to explore/define key member personas and investigate how member journeys can be improved and enhanced for the future. The session delivered a number of key actions and I would not hesitate to recommend the MemberWise Network if your organisation is considering the improvement of member journeys/engagement. Victoria Skeat, Project Manager, NACFB
Output: The organisation was able to flesh out key member personas in more detail than ever before and this insight will better inform related membership related activity in the future.
The Brief: The ICPS wanted to spend dedicated time on new member acquisition and member retention in order to optimise this critical activity. MemberWise was asked to facilitate two workshops to zone in on key elements of this activity to optimise it further.
Memberwise facilitated two half-day virtual workshops on the topics of New Member Acquisition and Existing Member Retention during the COVID-19 pandemic. The sessions provided our organisation with a clear view on what processes/activity are required to optimise future member value/engagement to enable robust and sustainable medium/long term growth. If your membership body is looking to improve member recruitment/retention I would highly recommend going through a similar process. Tracy Capaldi-Drewett, Executive Director, ICPS
Output: Each workshop provided clear actions/recommendations that provided a mixture of quick-fixes and more strategic medium/long term recommendations that will support membership growth.
The Brief: The HFMA wanted to bring together its branch network. MemberWise was asked to facilitate a session to show how other membership organisations are ‘harnessing local’ to optimise member engagement/experience.
MemberWise presented a thought provoking session at the first HFMA Branches Conference – bringing together all 13 of our branches. The network’s insight into the membership sector resonated with the audience; clearly demonstrating a deep knowledge and understanding of the issues faced by regional branches and the sector as a whole. MemberWise gave a stimulating presentation containing ‘real’ examples, past experience, case studies and practical solutions. The session really inspired the group and helped to set the tone of the rest of the day. Kirsty Clarke, Former Membership Executive, HFMA
Output: The session provided examples of activity that could be adopted by the organisation at a local level but also provided the organisation with an opportunity to show its commitment to branch/local level member activity.
The Brief: Youth Business International (YBI) needed to transition from a free to a paid-for annual membership scheme. MemberWise was asked to facilitate a workshop to evaluate the viable models/options available.
MemberWise delivered a practical one-day Membership Workshop that enabled YBI to focus on moving from a free to a paid-for membership model. Content included key member value driver evaluation and member journey creation. The session was facilitated in collaboration with international members and key member facing staff. The session featured an evaluation of the core benefits of membership that will propel the organisation forward (as well as an evaluation of potential future membership models). We would not hesitate to recommend this activity and the facilitation services the network provides. Anita Tiessen, Chief Executive Officer, YBI
Output: The workshop communicated 24 membership scheme options and distilled the options into viable models for the organisation. The benefits of membership were evaluated as part of the process.
The Brief: The Institute of Brewing and Distilling (IBD) wanted to create its own Member Value Proposition (MVP) statement in association with its Board of Trustees and key member facing staff.
MemberWise delivered a dedicated One-Day Member Value focused workshop for our Council. The day provided a number of strategic outputs including a draft member value proposition statement and practical new ways the Institute can deliver enhanced member value to drive future member engagement/participation. I would have no hesitation recommending this service to other membership organisations and associations looking to enhance member value/engagement. Jerry Avis, Former Chief Executive Officer, IBD
Output: A practical workshop that provided a clear introduction to member value, the drivers of member value and worked with the team/board to create a draft Member Value Proposition statement.
The Brief: The Equality Challenge Unit asked MemberWise to facilitate its annual away day, specifically content focused on how the organisation would move from a free membership model to a paid-for membership scheme.
MemberWise facilitated our all-staff away day, which focused on ECU’s move to a subscription model next year. We were grateful for the support the network gave in developing the agenda and facilitating this important day for us. Gemma Instrall, Engagement Manager, ECU
Output: The workshop communicated a range of membership scheme options/models and distilled the viable models down for the organisation. The benefits of membership were evaluated as part of the process.
The Brief: The International Hydro Association wanted to bring its board together (members travelling from across the World) to enable the organisation to evaluate its core member facing activity.
MemberWise chaired and facilitated a 2-day workshop with the 19-strong IHA Board. MemberWise led a mixture of formal and informal sessions that enabled Board Members from across the globe to share opinion/insight on key member focused activities (including professional services, national congress and membership proposition) and reach consensus on a range of topic areas. The network spent a day preparing for the event with the IHA Senior Management team and the feedback from board members was positive. The output from the event was clear strategy focused actions (linked to core activities) that will help the organisation to increase member value, engagement and growth. Richard Taylor, Chief Executive, IHA
Output: Clear strategy focused actions (linked to core activities) that will help the organisation to increase member value, engagement and growth.
The Brief: RCN Northern Ireland wanted to organise an Annual Representatives’ Residential event focusing on member engagement/benefits. The previous year’s event didn’t deliver on expectations as it was facilitated by a professional from outside of the Membership/Association space so there was need to engage a somewhat sceptical audience.
MemberWise prepared and delivered our annual Representatives’ Residential event. The event incorporated interactive workshops that focused on the evaluation and enhancement of member engagement/member benefits, effective segmentation/personalisation and future optimisation of the organisation’s member value proposition (MVP). We requested an energetic positive member outcome focused day and that is just what we received. Delegates were highly engaged throughout the day and all learning outcomes were fully delivered. I would highly recommend this service and we look forward to working with the network in the near future. Rita Devlin, Head of Professional Development, RCN
Output: A highly engaged workshop with over 70 delegates in attendance. The focus was on how to improve member engagement and participation and lots of ideas were taken away from the event and implemented.
The Brief: The Royal Society of Chemistry wanted to explore the membership lifecycle and how to optimise member engagement. MemberWise was asked to facilitate a day that would evaluate the current situation and generate actions for positive future change.
MemberWise played a key role in our recent Member Engagement focused away day. Content included a session dedicated to what member engagement is, the membership lifecycle, how engagement is impact on internal/external factors, how to convert passive members into true advocates and what ‘good’ looks like from other leading UK membership organisations and associations. Rich led the sessions that included a SWOT analysis from ‘Member X’ so as well as robust internal review the day featured current member feedback/perceptions on this critical topic. The society derived great value from the day and would recommend this great outreach service provided by the MemberWise Network. Gareth Davies, Membership Development Specialist, RSC
Output: A clear view of the membership related strengths, weaknesses, opportunities and threats as well as a view on external impacting factors. The membership lifecycle was reviewed and proposed future interventions were considered to extend it and/or reduce the number of non-renewing members.
The Brief: The Immigration Law Practitioners Association (ILPA) wanted to get their Trustee Board to focus on member engagement in more detail. MemberWise was asked to deliver a workshop providing a view of the topic and enable the board to consider new and more optimised ways to engage members.
MemberWise delivered a member engagement & value workshop for our Trustee Board. The session enabled a member-focused review of our current offering, generated ideas for the future and enabled us to create clear action points to drive future member recruitment, retention, value, engagement and growth. Helen Williams, Membership Engagement Officer, ILPA
Output: A list of action points that would have a solid and immediate positive impact on member engagement.
The Brief: The Chartered Society of Physiotherapists (CSP) asked MemberWise to deliver a session on the importance of member engagement and how to get members more active. Feedback from members was incorporated to ensure a clear an accurate view/starting point.
MemberWise played a key role in our recent Member Engagement focused away day. Content included a session dedicated to what member engagement is, the membership lifecycle, how engagement is impact on internal/external factors, how to convert passive members into true advocates and what ‘good’ looks like from other leading UK membership organisations and associations. Rich led the sessions that included a SWOT analysis from ‘Member X’ so as well as robust internal review the day featured current member feedback/perceptions on this critical topic. The society derived great value from the day and would recommend this great outreach service provided by the MemberWise Network. Lynn Eaton, Head of Member Communications, CSP
Output: The workshop provided the organisation with a clear analysis of what member engagement currently looked like for the organisation and clear action points to take a more structured approach/adopt a member engagement strategy/plan.
The Brief: The Chartered Institute of Highways and Transportation (CIHT) had invested significant energy in tools to enable a more personalised online member experience so MemberWise was asked to present on sector wide norms and the creation of Member Personas to enable the organisation to maximise its investment.
MemberWise co-facilitated our annual staff away day. He delivered targeted content that helped us to focus clearly on our CRM journey, contextualised how membership organisations’ need to evolve in order to meet changing current/future needs and provided practical (and actionable) recommendations for the future. He also delivered a dedicated session on the creation and quality assurance of key member personas that will enable us to take an informed/structured approach to online/offline member personalisation and engagement. Peter Connolly, Director of Corporate & Business Services, CIHT
Output: All staff had a clear view of how online member personalisation was being adopted within the Membership Sector. Key personas were drilled into based on a large list having already been created. The benefits of this approach were communicated and the organisation is now taking a more informed and personalised approach to membership.
The Brief: The Institution of Engineering and Technology (The IET) is the largest engineering institution in the UK and over the past decade it has always been keen to ensure it has insight within the wider Membership Sector. MemberWise has worked with this organisation to make sure this insight is known, understood and disseminated.
MemberWise has regularly presented/facilitated membership focused away days/sessions for The IET over a number of years. The network provides a wealth of robust knowledge/ insight/ approaches that helps our organisation quality assure and optimise our approach in a number of member facing areas. If you are considering an away day with a strategic focus on member-facing planning, operations and/or strategy it is well worth inviting MemberWise to present/facilitate. Toni Allen, Director – International, Strategic Marketing & Engagement , The IET
Output: The output from this presentation and similar sessions is that a clear and current view of the Membership and Association Sector (and member need) is clearly communicated. This informs the organisation on future member focused change/development.