Data Empowers Member Focused Decision Making

2019-03-14T09:17:09+00:00Thursday, 14 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital As we know increasing member engagement and potential revenue is what we all strive for …..what if I said it is within your grasp? We have been discussing new CRM/CMS systems and the pitfalls to watch out for during our last few blogs. Therefore, we felt [...]

We’re ‘members’ not ‘customers’! CX and professional bodies (part 1)

2019-03-13T10:32:35+00:00Wednesday, 13 March, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

Bringing Technology to Annual Meetings for Membership Bodies and Associations

2019-03-11T20:37:47+00:00Tuesday, 12 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Peter Fowler, Managing Director, UK Lumi The annual meeting is a crucial part of any organisation’s interactions with its members, giving them an opportunity to hear how the organisation is doing and discuss its future plans and prospects. Yet there is a feeling that for many associations, the annual meeting is little [...]

10 tips for membership renewals

2019-03-01T11:11:00+00:00Friday, 1 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ross Poulton, CRM Consultant Upbeat by Professional Advantage Subscription payments are the lifeblood of any membership organisation. Do you have a streamlined end-of-year renewal process? Read on for our top 10 tips for a smooth renewal cycle. 1. What value are you providing, and how much are your members paying? It might [...]

How hard is it for members to carry out and demonstrate CPD, and for Membership Organisations to administer members’ CPD progress?

2019-02-28T14:52:51+00:00Thursday, 28 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Russell Ward Co-Founder of Meta Capability  Part 1 of 2 articles. According to MemberWise’s estimations (and they should know as they are at the heart of the membership world) there are over 8,000 membership organisations (MOs) and associations based in the United Kingdom (with memberships of over 1,000 individuals/organisations), and 14 million [...]

5 steps to 50% engagement (in your membership communications)

2019-02-28T09:02:47+00:00Thursday, 28 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: John Roberts, Co-Founder Qustodian Like many, you may be finding it increasingly difficult to get your messages through to your members. Cutting through the noise with email, social media and even direct mail, is ever more difficult in our busy and distracted smartphone world. However, with creative new media, it does appear [...]

How We Change Membership Focused Conference Perceptions, Expectations & Experiences

2019-02-26T14:56:54+00:00Tuesday, 26 February, 2019|Categories: Memberwise|

  Written by: Richard Gott, MemberWise Network Chair     It’s very easy for me to say to you: ‘come to our next conference, MEMX 2019, it’s going to be the biggest and best ever’! If you haven’t been to a MemberWise Conference you will probably think: ‘well he would say that wouldn’t he - [...]

Political Parties Membership: What can we learn from them as a sector?

2019-02-25T21:09:20+00:00Monday, 25 February, 2019|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference|

By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its peak in the early 1950s. As a (overdue!) response to this, in 2018, three academics were funded to research key trends and issues with political party membership. Here are the top 5 lessons we can [...]

Plugging the Legal Access Gap

2019-02-27T12:04:27+00:00Tuesday, 19 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Jeremy Cama, Founder Atkins-Shield Ltd In my first MemberWise blog- Never Mind the Gap…try plugging it! published in November ’18, I focussed on the UK’s ‘unmet legal services gap’ in regard of membership bodies and associations..  I reported that less than 30% of consumers get formal legal advice for their legal problems, [...]

The Last Mile: Key things to consider for the last mile of your CRM/CMS project

2019-02-05T15:29:40+00:00Tuesday, 5 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital During the last few articles we have covered the importance of the initial planning phase, followed by our thoughts on structuring the tender process, and in the most recent article we have discussed making the right choice of supplier.  The last mile is ensuring project rolls [...]

Key roles and responsibilities for long-term CRM success

2019-01-23T14:23:16+00:00Wednesday, 23 January, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Kate Alexander,  Pythagoras The MemberWise Digital Excellence Report 2019 highlighted that 25% of membership organisations are very likely to replace their CRM/AMS in the coming year. With such a large number of organisations embarking on a significant CRM project, we were keen to find out from those who have completed successful projects [...]

Are you making a fully informed choice?

2019-01-22T15:15:07+00:00Tuesday, 22 January, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital In the last two blogs we have discussed the importance of the initial planning phase, followed by a structured tender process – this will all come together to ensure that you make the right decision for your organisation and don’t look back with regret.  As mentioned, [...]

Member engagement? You’re doing it wrong

2019-01-22T11:54:48+00:00Tuesday, 22 January, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Julia Nielsen, Account Manager Guild Having immersed myself in the environment, culture, and understanding of professional membership organisations this year, no word has been used more than 'engagement'. But how are we defining and tracking it, and more importantly, how should we be? I decided to find out. It is a top [...]

Getting Your Membership Career Sorted in 2019

2019-01-15T15:14:16+00:00Tuesday, 15 January, 2019|Categories: Advice & Tips, Memberwise, Message from MemberWise|

By Kerrie Fuller Associate Director of Engagement MemberWise Network January is a great time to create your goals for the year when it comes to your work and career. Here are the top ten ideas on how to manage your membership career effectively in 2019: 1) Look for opportunities in your current role Think about [...]

The 100 Largest UK Membership Bodies (INFLUENCE 100 LIST)

2019-03-18T20:12:04+00:00Tuesday, 15 January, 2019|Categories: Trends|

- By Richard Gott - Membership Sector Influencer & Thought Leader   The MemberWise Network represents over 5,000 professionals employed by leading membership organisations and associations in the UK, European Union (EU) and beyond. In this article I provide an overview of the estimated scale, reach and value of our sector. We also start to [...]

Video to engage your members: 2019 trends

2018-12-17T21:16:18+00:00Friday, 14 December, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Nathan Coyne, Director Senate Media As we head into 2019, membership organisations are realising the important role of visual content - and especially video - in engaging their members. 75% of member organisations expect to make greater use of images, illustrations and videos over the next year, according to the latest Digital [...]

Managing the tender process…Plan, Plan, Plan

2018-12-12T14:56:42+00:00Wednesday, 12 December, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Leading on from our last article, Replacing your CRM/CMS – steps for success, the next step is to run an impartial and focused tender process.  Below you will find our thoughts and ideas on how to make this a success. As we mentioned previously the Discovery [...]

Royal Mail Price Increases Do Not Have To Mean Fewer Mailings

2018-12-12T09:27:46+00:00Wednesday, 12 December, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail   Royal Mail prices increases come into effect on 2nd January 2019 but it’s not all bad news. Royal Mail offer a range of discounts and incentives and by understanding and applying these discounts and incentives, the 2019 increases can be substantially reduced. Postage [...]

Net Promoter Score – a defence (well, sort of)

2018-11-29T16:20:15+00:00Thursday, 29 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development   Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]

Why you need to offer your members career development opportunities with digital learning

2018-11-29T08:07:40+00:00Thursday, 29 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Tracy Capaldi-Drewett, Group Commercial Director MicroLearn The business ecosystem is more volatile than ever with increased competition, the drive for digital transformation and an uncertain political environment. It becomes even more vital that  membership organisations embrace the need for rapid change both in terms of attracting, retaining and bringing value to its [...]

Replacing your CRM/CMS? Steps for success.

2018-11-28T14:48:27+00:00Wednesday, 28 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital You know you need to modernise your CRM system and your website needs to be refreshed, aligned and integrated but where do you start? As you embark on this journey, you are not alone. Many organisations within this sector and outside are on this path – [...]

Never Mind The Gap…try plugging it!

2018-11-27T10:38:18+00:00Tuesday, 27 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jeremy Cama, Founder Atkins-Shield Ltd How Membership Associations can help plug the UK’s serious unmet legal needs gap. Love it or loath it, the law and its frequently over-enthusiastic first cousin, red tape, affect us all in some way, each and every day. Whether in our personal or business capacities, there is [...]

Free Resource: Suite of Member Facing Job Description Templates

2018-11-26T20:10:14+00:00Monday, 26 November, 2018|Categories: Advice & Tips, Best practice sharing|Tags: |

It is critical for membership organisations and associations to attract the right candidates for new and existing member facing roles. It is important we: a) Ensure Job Descriptions are clear, concise and accurately communicate the requirements of the role b) Contain a person specification that will effectively communicate the knowledge, experience and capabilities required c) [...]

Using artificial intelligence to retain members

2018-11-20T15:54:06+00:00Tuesday, 20 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Adam Legge, Director of Development Silverbear Imagine if you could predict when – and why – your membership was about to decline. Suppose you could gain insight that enabled you to know who, by age, gender or even by name, was about to ‘drop off’ and be able to do something to stop [...]

If you need to add value in 2019, add print

2018-11-15T13:47:28+00:00Thursday, 15 November, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. Like many people I’m sensory-seeking. Whether it’s a smell, a specific sound, or the physical feel of an item in my hand with my senses engaged I focus more on what I’m doing and have [...]

MemberWise Digital Excellence 2018: Digital Hacks

2018-12-05T08:49:13+00:00Tuesday, 13 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Edward Kay Tall Projects   Digital Excellence is the digitally-focused membership conference from the MemberWise network. This year I was co-chairing a series of eight ‘Digital Hack’ seminars with Dr Stuart Glen, Member Services Director at Institute of Chartered Foresters. This article summarises the key points from each of our sessions.   [...]

Making Your Mobile Event App a Success – Part 2: Preparing and Planning (Before Your Event)

2019-02-05T17:43:07+00:00Friday, 9 November, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   This is Part 2 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Preparing and Planning (Before Your Event) Now that you’ve selected your event app, getting your [...]

Taking a Look at Future Membership Tech – Digital Excellence 2018

2018-11-06T15:44:00+00:00Tuesday, 6 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Sarah Alder, Digital Marketing Professional Cranmore Digital   It was great to meet so many MemberWise members at Digital Excellence this week.  A busy, buzzy conference, we all came away with our heads crowded with new ideas. I chaired the Futures track and I thought I would share my reflections on my [...]

What does the future hold for membership cards?

2018-11-01T13:30:41+00:00Thursday, 1 November, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Garry Ford, Account Director Latcham Direct Over the past two years, we have seen a shift from membership professionals who now want to embrace sustainability by utilising new techniques and products to produce ‘green’ membership cards and packs. Most members associate very strongly with membership brands and having a membership card is [...]

Data Migration? A great opportunity for you and your members

2018-10-25T09:07:14+00:00Thursday, 25 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Oliver Rad, Account Manager Experian   Traditionally the idea of moving data from a source system to a target system – what we call a data migration, but also known as Extract, Transform, Load and Lift and Shift – is not met with enthusiasm. Research shows that most data migrations go over [...]

What can AI do for Membership organisations?

2018-12-05T08:43:38+00:00Wednesday, 24 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Naresh Raj, Client Development Manager Smartimpact With Digital Excellence 2018 just around the corner, we thought it would make sense to align this MemberWise blog post with our very own Ahmed Eltohamy’s session ‘How AI will get you much closer to your members’, which he’ll be delivering to delegates at the event [...]

Why 2019 is Your Year to Level Up With Association Learning Management Software (LMS)

2018-10-23T11:03:27+00:00Tuesday, 23 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn For the majority associations, learning programs contribute to nearly 25% of average non-dues revenue generation. The crunch question? How can your associations provide more value & more education to more people while expanding and charging more for it? The ability of your leadership team [...]

100% (Plastic Free) compostable magazine wrapper for the National Trust

2018-10-17T08:00:39+00:00Wednesday, 17 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

We asked Graham Prichard to give us some insight into why the National Trust required a greener approach and how Advanced Direct Mail had been instrumental in making the changes from traditional poly wrapping on their mailings to a 100% compostable magazine wrapper… ADM has helped the National Trust for over 9 years now.  Working [...]

Are you putting payments at the heart of your membership experience?

2018-10-11T20:56:04+00:00Thursday, 11 October, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jonathan Greenland Account Executive at GoCardless   We surveyed 500 millennial organisation members about their preferences on payment methods, billing cycles, security and more. Does your ability to take payments effectively affect revenue? Chances are, you’ll agree that it does. It’s straightforward enough to recognise that if your membership organisation struggles to [...]

Some members don’t want to be more engaged

2018-09-28T09:21:37+00:00Friday, 28 September, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   Retention and renewal: it’s all about engagement, isn’t it?  There have been plenty of studies - by membership bodies tracking their data, and by sector suppliers evidencing the requirement for their products - to show that the more engaged members are, the more likely they are [...]

Modernisation across the generational gap

2018-09-27T09:52:36+00:00Thursday, 27 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Matilda Strachan, Account Manager Guild   Guild recently conducted research with 33 professional membership organisations in an attempt to further understand their current challenges, specifically in the context of communication with and amongst their members. The issue of modernisation was a recurring theme, establishing three main areas that any membership body should [...]

Making Your Mobile Event App a Success

2019-02-05T17:40:23+00:00Wednesday, 26 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   In this series of articles, I’ll explore all aspects of ensuring success with a mobile app for your organisation’s annual conference or meeting. While I’ll generally focus on organisations that are searching for their first event app, there will be plenty of useful tips for those [...]

Confused? – 146 ways to post your membership mailing – help is at hand

2018-09-25T11:22:48+00:00Tuesday, 25 September, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail   Postage is one of the single biggest costs for any membership mailing. There are a staggering 146 different ways you can post a letter and so understanding the various options takes a lot of time and patience. We’ve compiled a list of 4 [...]

Memberships in an Era of Digital Transformation

2018-09-13T14:45:55+00:00Thursday, 13 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Natalie Eastwood - VP, Subscription Retail & Digital Services, Europe MPP Global Digital transformation might sound like the kind of buzzword you hear at conferences and see in industry newsletters, but it’s much more significant than that. The best way to think about it would be to make it more of a [...]

Introducing the UK’s Top 10 Largest Professional Bodies

2018-10-08T15:23:48+00:00Thursday, 6 September, 2018|Categories: Trends|

- By Kerrie Fuller - Associate Director of Engagement - MemberWise Network   Following the recent launch of The UK Membership Sector: Introducing Our Scale & the 50 Largest Membership Bodies blog article we are pleased to announce the launch of a sub list of the top 10 UK largest professional bodies. Two thirds of [...]

Member Value Mismatch: Making Sure Membership is Worth the Cost – Part Two

2018-08-21T10:04:21+00:00Tuesday, 28 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The value existing members feel they receive from access to benefits and services of membership and/or being able to participate. Actual Member Value: The value an existing member actually receives from membership. We hope you enjoyed [...]

Strategic Objective #1: Do not lose governance mojo

2018-08-22T15:32:01+00:00Wednesday, 22 August, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Andrew Chamberlain, Managing Director Consort Strategy   One of my clients has recently lost its governance mojo, and what is ordinarily an enduring and industrious relationship between the Board and the Executive has faltered because of misunderstandings around the strategic plan. The association is led by a confident and capable CEO: he’s [...]

Why engaging today’s youth will secure tomorrow’s membership

2018-08-22T14:58:45+00:00Wednesday, 22 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Carl Grieves, Managing Director Silverbear As someone who is responsible for managing and growing a business built on developing and providing Customer Relationship Management (CRM) software to membership organisations, I’m able to spot trends, patterns and potential issues impacting on this sector as and when they arise. It is from this vantage [...]

Member Value Mismatch: Making Sure Membership is Worth the Cost – Part One

2018-08-21T09:41:58+00:00Tuesday, 21 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The value existing members feel they receive from access to benefits and services of membership and/or being able to participate. Actual Member Value: The value an existing member actually receives from membership. There are a huge [...]

Member Value (#MV2025) – 22 reasons why we’ve not focused on it until now!

2018-08-02T12:13:27+00:00Thursday, 2 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value|

  Author: Richard Gott, MemberWise Network Founder & Chair   The current membership climate is challenging and many organisations are increasing their perceived and actual member value via a range of member benefit-focused development projects. However, an increased focus is required on the topic of member value, particularly with the observed mismatch (outlined in my [...]

You’re spending almost the entire year on preparing for your annual conference, but do you pay enough attention to repurposing content?

2018-07-26T12:24:22+00:00Thursday, 26 July, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn We all agree, it takes a lot to deliver an amazing event: Finding speakers, planning workshops & creating content that inspires and educates. But too often the speakers present, the spoken words vanish into the air, the audience applause, everyone leaves and the content [...]

Changes to the law on Trustee disqualifications – Action needed now!

2018-07-24T16:10:16+00:00Tuesday, 24 July, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Susie Kay The Professionalism Group & MemberWise Ambassador (Governance) Another important deadline is imminent.  Changes to the law on trustee automatic disqualifications will come into force on 1st August 2018. Charities have less than two weeks until the disqualification provision of The Charities (Protection and Social Investments) Act 2016 takes effect. Since [...]

Deliver real value to your members – understand why they joined

2018-07-16T13:47:45+00:00Sunday, 15 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Steve Shiels, Head of Operations Protech At the risk of stating the obvious, how can you deliver value to your members if you don’t understand why they joined your membership organisation or association in the first place? Making sure that you deliver value, consistently and sustainably to  members is crucial for all [...]

GDPR: life after the 25th of May

2018-07-13T14:25:46+00:00Friday, 13 July, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Janine Chasmer, Executive consultant & MemberWise Ambassador Purple So, you’ve mapped out a personal data inventory, you’ve raised GDPR awareness in your organisation and maybe you’ve even appointed a data protection officer. You’re safe in the knowledge that once May 25th arrives, your organisation will be an air tight data fortress. But [...]

Top Tips For Engaging Members & Managing Elections

2019-02-27T10:30:33+00:00Tuesday, 10 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Alex Lonie Electoral Reform Services As leaders of membership organisations, you are focused on growing your membership and engaging members. Of course, the two goals go hand-in-hand as you are unlikely to succeed with the growth agenda if you do not engage with members effectively. You will want to maximise engagement at [...]

Member Engagement and Value – The Discovery of a Mismatch

2018-12-31T15:27:25+00:00Sunday, 24 June, 2018|Categories: Member Engagement, Member Value|

Author: Richard Gott, MemberWise Network Founder & Chair   In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]

Top tips to optimise your online membership payment pages

2019-02-26T16:10:15+00:00Tuesday, 19 June, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Daragh Everett, Client Support Specialist Rapidata Small tweaks to your membership subscription payment pages can lead to big results – especially in the world of mobile.  In a global population of seven billion, over three billion people are active internet users and 52.2 per cent of people visiting a website now do [...]

Nurturing New Members

2018-06-19T09:40:19+00:00Wednesday, 13 June, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   At the point your new member hits the ‘join now’ button, they are at their most enthusiastic. They have made a conscious decision to become a member, they’ve filled in the forms, sent you their payment details and provided evidence that they qualify for your membership - [...]

How moving membership renewal online makes membership management easy

2018-06-06T09:20:19+00:00Tuesday, 5 June, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger Laura Button, Marketing Account Manager Spindogs     Digital membership renewal makes life easier for associations and members Membership renewal looms over every club or association on an annual basis. Talk to any membership leader and they’ll tell you they are always looking for new ideas to make the renewal process easier [...]

The True Value of Members to Membership Organisations and Associations

2018-05-19T17:26:13+00:00Thursday, 24 May, 2018|Categories: Best practice sharing, Member Value|

Author: Richard Gott, Membership Sector Thoght Leader & Chair, MemberWise Network   This year the MemberWIse Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used [...]

Introducing the Member Value 2025 Project (Part 1 of 7)

2018-06-01T17:20:30+00:00Wednesday, 9 May, 2018|Categories: Advice & Tips, Best practice sharing, Member Value|

Author: Richard Gott,  Membership Sector Thoght Leader & Chair, MemberWise Network   I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]

Top Tips for member organisations’ marketing – (part 2)

2018-05-08T08:24:30+00:00Tuesday, 8 May, 2018|Categories: Memberwise|

  By Guest Blogger: Richard Broughton, Director The MTM Agency Welcome back to our rundown of top tips for tackling the marketing challenges faced by member-based organisations. If you haven’t already, check out part 1, where we explore the 1) value of knowing your purpose, 2) understanding the different stages of engagement, and 3)maximising your [...]

Membership bodies are sitting on a digital gold mine

2018-12-31T15:39:48+00:00Wednesday, 2 May, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Russell Ward Co-Founder of Meta Capability Membership bodies are sitting on a digital gold mine, their Professional Framework and content, but are not using it to their advantage to engage and grow membership. I am relatively new to the Membership world having spent all my life in the Corporate sector working with [...]

The MTM Agency’s Top Tips for member organisations’ marketing – (part 1)

2018-04-30T16:24:23+00:00Monday, 30 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Richard Broughton, Director The MTM Agency The marketing challenges faced by member-based organisations are in many ways unique, with specific opportunities and threats. However, in other ways, their route to growth and prosperity is consistent with the strategies exercised by commercial entities selling a traditional product or service. In the case [...]

Membership Data – the key to unlocking better member engagement

2018-04-24T16:26:16+00:00Monday, 23 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Amanda Woollaston, Head of Marketing Latcham Direct Attracting potential new members, retaining existing ones and engaging with individuals, at whatever stage they find themselves within the membership lifecycle, is a perennial issue for membership organisations. All membership organisations want to get better at member engagement and through careful planning, working with [...]

Rabbit holes and deadlines

2018-04-19T15:58:54+00:00Thursday, 19 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference|

  By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group   Working with several new clients over the last couple of months has reminded me of an issue I tend to go on about at length.  How long will an organisation put up with its known internal difficulties before it comes to the conclusion that [...]

How to collaborate effectively

2018-05-15T08:17:40+00:00Friday, 13 April, 2018|Categories: Advice & Tips, Best practice sharing, Invitation, MemberWise conference|

By Darryl Howes Guest Speaker Membership Excellence 2018 (#MEMX2018) Membership organisation practice often requires close collaboration with others to share ideas, resources and costs. In this second blog, Darryl Howes MSc sets out some tips from the science of influence and persuasion to help ease the path to co-operation. When we need to work with [...]

MEMX2018: Networking Value in a Nutshell – the Governance Surgery

2018-03-29T11:33:16+00:00Thursday, 29 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise conference|

  By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group   With only a few weeks to go before this year’s Membership Excellence 2018 conference (http://membershipexcellence.com), this is probably the best time to talk about the value of networking.  But what is that value and where is its relevance to the issues surrounding governance for [...]

Member Value – Understand what matters to your members – not what you think matters to them!

2018-12-31T15:28:40+00:00Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   According to  membership professionals  surveyed for the MemberWise Digital Excellence (2017/18) - The Report , the perception of member value has not kept pace with rising membership levels and member engagement. This is a serious issue for membership organisations and associations, especially as 2025 approaches. 2025 is [...]

Why do people want to belong?

2018-05-15T08:17:39+00:00Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Darryl Howes Guest Speaker Membership Excellence 2018 (#MEMX2018) Groups are part of what makes us human. Research has suggested they are an important source of self-esteem and also provide a sense of social identity. In this article, I’ll examine three aspects of group membership highlighted by social science and what these mean for the [...]

5 Practical Steps to make sure you don’t become the next headline story

2018-03-27T18:53:18+00:00Monday, 12 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|Tags: , |

  Author: Susie Kay Organisation: The Professionalism Group Role: Governance Ambassador     As a member of the Institute of Directors, it has been painful to watch the unfolding story of their governance problems being played out in public over the past week.  The daily revelations of claim and counter-claim, suspensions and resignations, demonstrate once [...]

Collective licensing for membership organisations: what’s it all about and why should you care?

2018-12-05T08:35:41+00:00Thursday, 8 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Anji Clarke, Contracts and Copyright Consultant i-Publishing Consultants Collective licensing enables you to earn money from copying and digital sharing of your content in businesses and institutions (educational, public sector, charities, etc). It would be difficult to license these situations individually - the cost of administration would outweigh any income. Economies of scale [...]

Ever wondered what your members are really thinking? Quantifying the CIPD Brand

2018-03-27T14:13:19+00:00Tuesday, 6 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

Member Engagement – Personalisation is the Key

2018-02-27T10:00:45+00:00Tuesday, 27 February, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   Wouldn’t it be great if increasing member engagement had dropped off the outstanding priority list for Not for Profit (NFP), Membership or Association organisations? Why? Because it would mean that the sector had ‘cracked’ one of the biggest challenges it faces. Sadly, the sector is not there [...]

ICO asks MemberWise for Membership Sector’s 10 Key GDPR Focused Concerns

2018-03-13T05:46:55+00:00Monday, 26 February, 2018|Categories: Memberwise, Survey|Tags: , |

On 25th May the new General Data Protection Regulation (GDPR) will come into effect and in preparation membership organisations and associations need to be ready. The ICO has asked the MemberWise Network (in partnership with the Trade Association Forum) to submit 10 key membership focused questions, so we want to hear from you! In most [...]

There’s a new Sheriff in town (or is there)!

2018-02-15T07:09:10+00:00Wednesday, 14 February, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Paul Dawson-Hart, Member360 It should come as no surprise that as with all things GDPR there’s a lot of crap information out there and the new role of Data Protection Officer (DPO) is no different. An entire blog could be to dedicated GDPR FUD but rather than ranting; Jon Baines, Chair of [...]

Where to start with Online Professional Communities

2018-12-05T08:36:49+00:00Tuesday, 13 February, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jonathan Norman, Community Strategy and Management Consultant i-Publishing Consultants   The Memberwise report ‘Online Engagement by Membership Organizations in the UK’ (April 2017) reported that “less than half [of those involved in the research] currently use online forums or a private community, but more expect to do so in the future”. You [...]

How to distribute your annual conference content like Hollywood?

2018-02-07T08:28:45+00:00Wednesday, 7 February, 2018|Categories: Advice & Tips, MemberWise Recognised Supplier|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn   You are looking to attract as many members as you can to your annual meeting or conference, but are you catering for those who stay for a variety of reasons, from budget to personal? Did you know that only 15-20% of possible delegates [...]

Member research methods: uncovering HOW and WHY – as well as WHAT members do

2018-01-30T08:57:45+00:00Tuesday, 30 January, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications     A full member survey is one way of engaging members and offering the whole membership an opportunity to give you their views.   Other methods of seeking member opinion and feedback are used, however regular full surveys are conducted by around three quarters of membership organisations [...]

How to build trust with members online?

2018-01-25T11:14:22+00:00Thursday, 25 January, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Jonathan Alder   Brand specialist at Unified Digital Solutions   To build trust with your members you need to deliver value. It’s not just about practical value – useful benefits – but emotional value too: Giving them something they care about. To do that you need to understand why people join your [...]

MemberWise Accredited as Provider of Training Excellence

2018-01-21T16:54:01+00:00Monday, 15 January, 2018|Categories: Memberwise|

The MemberWise Network is delighted to announce that it has obtained the Provider of Training Excellence (PTE) accreditation awarded by the Professional Development Consortium.  This formal accreditation highlights and acknowledges the quality and calibre of the training and events programmes that the MemberWise Network delivers. Most importantly it confirms that our content is of a [...]

Choosing the right Content Management System for your Membership Organisation

2018-01-04T16:32:51+00:00Thursday, 4 January, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Tim Chalklen Director and Owner at Unified Solutions Choosing the right Content Management System (CMS) for your membership organisation is no mean feat and can end up being a costly exercise in terms of time, money and resource if done incorrectly.  Content Management Systems have evolved in parallel with the internet; designed [...]

Should membership associations trust apps?

2018-12-31T15:36:34+00:00Friday, 22 December, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Christian Price - Digital Commercial Director Rhapsody We all know that publisher apps have largely failed to gain traction in the past, and therefore become the subject of scepticism. This has led to apathy (pun intended!) from publishers yet the landscape has changed and opportunity knocks... The first wave of app publishing was [...]

4 ways for member organisations to streamline their cash flow

2017-12-18T09:04:33+00:00Monday, 18 December, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Paula Downey Jones, Chief Financial Officer SmartDebit   Late payments are a popular topic nowadays, with businesses, politicians and the media discussing its impact. Undeniably, it affects both individual businesses and the country’s economy. A recent survey by Zurich Insurance claimed that SMEs are owed a total of £44.6 billion in late [...]

Understanding Membership Retention

2017-12-14T12:53:56+00:00Thursday, 14 December, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Mike Staines, Managing Director HUB For membership organisations, membership acquisition and retention is always going to be central to business operations. Organisations work incredibly hard to acquire members, be they businesses or individuals through word of mouth or reputation, or outbound marketing. So what happens when it comes round to annual renewals [...]

From a woman in property to a woman of property (Female Leadership in Membership Seminar Review))

2017-12-12T07:51:21+00:00Tuesday, 12 December, 2017|Categories: MemberWise seminar|Tags: , |

Guest Blogger: Erin Johnson Communications Officer, Institute of Biomedical Science In this Guest Blog Article Erin reviews the network's recent Female Leaders in Membership Seminar delivered in partnership with highflyingdivas and hosted by Kingston Smith LLP. The Issue – Entrepreneur, Rosemary Cooper-Clark, recognised that women across the UK might wish they had a supportive professional [...]

7 Steps to getting 700% more membership enquiries

2018-12-05T08:34:07+00:00Tuesday, 5 December, 2017|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Ned Wells, CEO Zanzi Digital     Recent data from a ‘Think with Google’ study (download the PDF here) reveals that 4 in 10 people access the internet on a smart phone only. On top of that, they stay on their device for a considerable length of time — up to 3 hours [...]

Technology for Membership Bodies – Joining up the dots…

2018-05-15T08:28:52+00:00Friday, 1 December, 2017|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Peter Johnson, Technical Director Unified Digital Solutions   During the 20 years of being Technical Director at Unified Digital Solutions I’ve come across some quite technically challenging and complex system integration projects that’s led to a lot of head scratching and drumming of fingers. How I love it! For many Memberships [...]

6 lead generation tips for membership organisations

2018-09-05T10:59:17+00:00Tuesday, 7 November, 2017|Categories: Memberwise|

By Guest Blogger: Christine Hassall, Marketing Executive Senior Internet   Whether you look for recommendations from your current members or are on-trend with tech savvy marketing campaigns, most associations need to be seen in order to grow. Here are some specific tips for 6 of the sectors we encounter most often in our work with membership [...]