Our Consultancy Services – We can provide consultancy services that cover a range of membership body specific areas:
Membership – membership scheme creation and evaluation, member benefit reviews, membership recruitment/engagement strategies and plans, member journey mapping, new member acquisition pipeline optimisation, and more.
Regulation, CPD & Accredition – Disciplinary procedures, Royal Charter applications, governance, member consultations, CPD development.
Take a look at our case studies below to see our previous consultancy work…
The Brief: To transition a traditional Membership Subscription Administration Team/Function into a strategic function (with wider organisational reach) responsible for optimising member engagement placing engagement at the heart of the organisation and its new five strategy.
MemberWise conducted a member engagement optimisation project at the RCoA. This critical work involved evaluating current engagement levels and providing practical engagement focused recommendations. Kathryn Stillman, Director of Communications & External Affairs, RCoA
Output: A Member Engagement Strategy/Plan.
The Brief: Following the implementation of a new mandatory CPD scheme the Royal Academy of Dance asked MemberWise to conduct an external review (including an international benchmarking exercise) to ensure the scheme was fully aligned with the organisation’s purpose, structure and governance/management arrangements.
The Academy looked at several potential providers but chose MemberWise because the network’s proposed approach was different. It was fresh, innovative and focused on bringing about positive action and change. They were not disappointed with their decision. The MemberWise Network’s approach to the review was very thorough and sensitively handled, putting interviewees at ease and taking into account the confidential requirements of their work. Unique sector insight provided by the network further quality assured the recommendations. The resulting report was targeted, insightful and comprehensive enabling the Academy to begin to develop a clear action plan to ensure the scheme is not only sustainable but that it exceeds members’ expectations in the value it delivers. The Academy would completely recommend this service to fellow associations and membership organisations. Melanie Murphy, Director of Marketing, Communications & Membership, RAD
Output: A full external review and recommendations report was delivered enabling the organisation to create a practical action plan.
The Brief: The British Institite of Interior Design (BIID) wanted to simplify the member joining process without compromising the integrity of application criteria in response to an increase in the number of pending new member applications.
We asked MemberWise to compile a review of our membership joining process and criteria in order to optimise new member acquisition. We were provided with a clear recommendation report and were able to adapt/simplify our membership criteria without compromising quality. The work has helped us to increase new member acquisition. If you are considering a similar exercise it is well worth considering MemberWise based on the niche knowledge/insight/skill required to conduct this type of critical activity. Katherine Elworthy, Chief Operating Officer, BIID
Output: MemberWise recommended a revised/simplified application process. This was accepted by the organisation’s board and is now helping the organisation to welcome more new members.
The Brief: The National Residential Landlords Association (NRLA) wanted to review its approach to new member acquisition and so asked MemberWise to conduct a New Member Acquisition Review, including interviews with key stakeholders.
MemberWise conducted a full New Member Acquisition Review. The process included primary/secondary research, collateral review, system and process evaluation and the delivery of a practical recommendation/action report that will enable NRLA to increase new member acquisition in the short, medium and long term. If your membership organisation is looking to increase new member acquisition I would recommend this service. Adrian Clarke, Director, NRLA
Output: An action focused recommendation report that provided the organisation with a mixture “quick-win” changes and medium/long term new member acquisition focused change/development recommendations (including new potential member segments to explore/develop and potential new sources for new member acquisition.
The Brief: MemberWise was asked to conduct a review of The Wheel’s membership scheme, pricing structure, benefits package, website and key member facing collateral in order for the organisation to reach its target of doubling membership during the next 3 years.
MemberWise conducted a full review of our membership offering. This included a review of the membership scheme structure, pricing, benefits and the way we communicate our offering online and offline. This activity included a mixture of quick operational changes/developments and medium/long term strategy focused areas to be developed. The service was action and recommendation focused and of high value to our organisation. I would highly recommend other membership bodies consider this service if they are looking to improve/quality assure their membership offering/scheme. Hugh O’Reilly, Director of Development, The Wheel
Output: A comprehensive/independent Membership Review Recommendation Report to enable the organisation to optimise its membership scheme, improve member experience and optimise medium/long term growth. The report also contained clear ‘Next Steps’ to help the organisation implement the actions/developments required in order to “take membership to the next level”.
The Brief: RICS wanted MemberWise to conduct a full assessment/review of current and proposed future library/knowledge services.
MemberWise conducted a full assessment/review (including external benchmarking) of current and proposed future library/knowledge services for us, including a consultation with members/key stakeholder groups. They delivered a comprehensive recommendation/action led report and a PowerPoint presentation to communicate key recommendations/benchmarking information to senior stakeholder groups. Benchmarking was specifically focused on similar professional membership bodies (to ensure relevance). The report content was well written with recommendations/suggested actions fully informed via MemberWise’s unique insight/knowledge of the wider UK Membership and Association Sector. Matt McDermott, Head of Knowledge Delivery and Engagement, RICS
Output: Comprehensive recommendation report for the future of knowledge services within RICS.