Demystifying Digital Technology for Membership (with WATTLE)

With only 12% of us achieving full integration between our websites and membership CRM systems, this session takes a deep dive into the challenges causing that and what practical steps we can take towards addressing the issue. It will help you understand the core digital systems you need, how they work, and how to fit them all together.

During the session we will:

• Explore and define the key technology and supplier challenges causing this lack of systems integration, including a general dissatisfaction in the sector with incompatibility between our website CMS and membership CRM systems.
• Take a deep dive into the digital technology underpinning a membership organisations, focussing on websites, CRM systems, and member portals, and how they technically fit together.
• Define the main technology stacks and frameworks available for these systems to ensure we are building compatible digital landscapes that integrate successfully together.
• Understand the optimal mix of technology suppliers we need to partner with to achieve this.

Learning objectives:

• Understand the languages, frameworks, and tools involved in making a website and membership CRM work.
• Discover how your website integrates with your membership CRM, and other systems, and how this integration improves overall functionality and performance.
• Gain insights into the different roles and skill sets your Supplier partners need to build and maintain your systems, including web developers, designers, and database administrators.
• Recognise the importance of choosing the right technology and Supplier partner to ensure a compatible and integrated digital landscape.