Membership Marketing – Persevere through the headaches & results will follow! (FIA) 2016-10-13T06:56:19+00:00

Project Description

In this MemberWise Insight interview we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing – via email marketing automation.

Becky outlines how the FIA has adopted this new apporach to member emails and highlights a significant move away from hardcopy marketing materials. She also outlines why email marketing is good from a member engagement, resource, membership analytics perspective.

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This MemberWise Insight interview took place at our annual Harnessing the Web conference. To find out more about of conferences and events visit: