In this MemberWise Insight interview we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing – via email marketing automation.
Becky outlines how the FIA has adopted this new apporach to member emails and highlights a significant move away from hardcopy marketing materials. She also outlines why email marketing is good from a member engagement, resource, membership analytics perspective.
This MemberWise Insight interview took place at our annual Harnessing the Web conference. To find out more about of conferences and events visit: