Project Description

This member engagement and retention focused keynote was led by Ben Harwood, Digital Marketing Manager (Social and Engagement) at the National Trust – the second largest membership body in the UK that recruits a new member every minute during the Summer months!

This video will deliver the following educational learning outcomes:

– Establish how the National Trust uses storytelling to drive engagement
– Hear more about how members and supporters are always front of mind in their approach to social media
– Get tips and tricks on telling stories to drive existing and prospective member engagement
– Learn about their plans for the future around member loyalty and acquisition

This presentation was filmed at Digital Excellence 2017. Find out about our growing programme of conferences and events –