Tackling the Hornet’s Nest: How to Map Your Complex Processes to Drive Digital Transformation (with oomi)

Does your membership organisation have a “hornets’ nest” of messy, overlapping processes that sting when you try to change them? The British Pest Control Association (BPCA) recently launched a project to introduce oomi CRM, aiming to streamline business processes and reduce manual work by creating a unified data platform. The first step? Braving the swarm and mapping out the complex processes buzzing across multiple departments. The need was to identify and agree on areas for improvement, and then prioritise development in processes that would deliver the biggest wins.

In this webcast, we’ll explore how BPCA tackled its hornets’ nest head-on, the techniques they used to make sense of complexity, and how it has benefited the organisation’s digital transformation. It will cover techniques used to identify the most complex processes and ensure that the CRM project is focused on key requirements to drive improvements.

Learning objectives:

• See how visual tools encouraged engagement and new ideas.
• Learn ways to analyse and simplify complex business activities.
• Understand the benefits of BPCA’s innovative methods.
• Get tips on applying these strategies to boost efficiency in your own organisation.

Speakers:

Scott Johnstone, Marketing, Technology & Communications Manager, British Pest Control Association (BPCA)

Joel Trotman, Sales Director, oomi