How Leading Associations are Bringing Heritage Publications to a Digital-first Audience (with Cantarus)

In this session, Cantarus shares how two of the UK’s most respected medical organisations — the Royal College of Psychiatrists and the British Medical Association — reimagined their flagship publications as dynamic, digital-first experiences.

Through the BJPsych Journals app and The Doctor magazine platform, we’ll show how each organisation balanced innovation with heritage, using modern technology to enhance accessibility, elevate storytelling, and deepen member engagement.

You’ll gain practical insights into the design, technical, and strategic decisions behind these transformations — and discover how your own digital publications can evolve to better serve and inspire today’s mobile-first audiences.

By the end of this session, attendees will:

• Understand how leading associations are redefining digital publishing for mobile-first members.
• Explore how headless CMS and app platforms enable flexible, scalable, and sustainable content delivery.
• Learn how to preserve brand heritage while driving meaningful innovation.
• Take away actionable ideas for turning publications into high-value touchpoints that strengthen loyalty and long-term engagement.

Speakers:

Mark Eichler, Chief product Officer, Cantarus

Rob Helsby, Creative Director, Cantarus