Purpose Union is a communications consultancy founded on the belief that the world is better off when companies, charities and public sector organisations think, act, and communicate with a defined social purpose.
We work with organisations to help them drive social change and achieve their strategic objectives. We do this by developing compelling arguments, building valuable coalitions, and creating distinctive and impactful public campaigns. We are also experts in advising organisations on expertly engaging audiences via digital channels and creative content. Our expertise in social purpose issues and digital community building allows us to provide strategic advice on how to grow member, consumer and supporter movements across digital channels in support of your organisation and its causes.
Based in East London, Purpose Union is an accredited Living Wage Employer and Certified B Corporation, meaning that we meet high ethical, social and governance standards. A proudly minority-owned business, 100% of the team at Purpose Union either identify as women, have a minority ethnic background, and / or identify as LGBTQ+. We are wholeheartedly committed to anti-racism, pushing boundaries of systemic racism, and educating our workforce and clients to drive positive change in Diversity, Equity and Inclusions.
We have experience working with some of the most prominent charities, companies and public sector organisations and brands in the world. We have developed high stakes audits, PR and communication strategies and brand redesigns for organisations ranging from those emerging from crisis to those looking to set global agendas.
Our past and present clients include Google, Unilever, The Law Society, British Property Federation, Allen & Overy, Sky, Natwest, Wellcome Trust, Compass Group, BLab, Jamie Oliver and many more.
We are a full-service communications strategy agency offering support to charities, companies and public sector organisations. Our services comprise:
Communications and Public Relations
- Integrated owned and earned communications strategy
- Narrative development
- Media relations
- Multi-channel marketing and content creation (video, graphics, copy)
Digital Strategy
- Digital and Social Audits and Recommendations
- Membership Online Community Audits and Recommendations
- Digital Strategy and Governance
- Digital Activism and Advocacy
Coalitions and Partnerships
- Social issue (ESG, Health, DEI) mapping
- Partnership-building strategies
- Partner identification, recruitment and onboarding
- Influencer/talent identification, recruitment and onboarding
- Coalition governance advice, management and facilitation
Campaign Strategy and Delivery
- Polling, focus group analysis and research
- Theory of change and issue positioning
- Government relations
- Executive advocacy and media coaching
Diversity, Equity and Inclusion
- DEI audit, polling and benchmarking
- DEI campaign strategy
- ERG capacity building
- Coaching for strategic change
- Inclusive marketing