About Richard Moorhouse

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So far Richard Moorhouse has created 126 blog entries.

Connecting with members during the COVID-19 outbreak

2020-03-27T09:38:39+00:00Friday, 27 March, 2020|Categories: MemberWise Recognised Supplier|Tags: |

  By Guest Blogger: Emma Burley, Marketing Director CJ Association Management It's no secret we're in the midst of tough times. Businesses across the globe will be feeling the financial implications of Covid-19 for the forseeable future, and as such, it has never been more important to connect with your members about support available during [...]

MEMX2020 Update: Conference to be moved to 8th October 2020

2020-03-23T12:44:17+00:00Monday, 23 March, 2020|Categories: Memberwise|Tags: |

      With less than two months to go until MEMX2020, and the escalating situation with the coronavirus, we will not be able to hold the conference in May. To avoid as much uncertainty as possible, and in the interests of everyone's well-being, we are therefore moving MEMX2020 to October 8th. Everything will be the [...]

The one recruitment method that really works – and it can boost retention too…

2020-03-23T10:16:55+00:00Monday, 23 March, 2020|Categories: MemberWise Recognised Supplier|Tags: |

  By Guest Blogger: Emma Nicolson, Director Mulberry Advertising The results from last month’s MemberWise quick poll showed that almost a quarter of organisations keep member retention and recruitment functions separate. Doing this helps to focus our efforts, however a more nuanced approach can be very beneficial. In all our years working with membership organisations [...]

5 steps to improve your conversion rate online

2020-03-19T17:11:31+00:00Thursday, 19 March, 2020|Categories: MemberWise Recognised Supplier|Tags: |

By Guest Blogger: Jonathan McLellan, Digital Consultant Pixl8 Conversion Rate Optimisation, or CRO, is the acronym on everyone’s lips right now. As a membership marketer, you need to find the value in it or risk it being deemed just another fad. CRO can seem complicated, so we’ve broken down the basics into 5 steps. Want [...]