About Richard Moorhouse

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So far Richard Moorhouse has created 102 blog entries.

Plugging the Legal Access Gap

2019-02-19T15:29:18+00:00Tuesday, 19 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Jeremy Cama, Founder Atkins-Shield Ltd In my first MemberWise blog- Never Mind the Gap…try plugging it! published in November ’18, I focussed on the UK’s ‘unmet legal services gap’ in regard of membership bodies and associations..  I reported that less than 30% of consumers get formal legal advice for their legal problems, [...]

The Last Mile: Key things to consider for the last mile of your CRM/CMS project

2019-02-05T15:29:40+00:00Tuesday, 5 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital During the last few articles we have covered the importance of the initial planning phase, followed by our thoughts on structuring the tender process, and in the most recent article we have discussed making the right choice of supplier.  The last mile is ensuring project rolls [...]

Key roles and responsibilities for long-term CRM success

2019-01-23T14:23:16+00:00Wednesday, 23 January, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Kate Alexander,  Pythagoras The MemberWise Digital Excellence Report 2019 highlighted that 25% of membership organisations are very likely to replace their CRM/AMS in the coming year. With such a large number of organisations embarking on a significant CRM project, we were keen to find out from those who have completed successful projects [...]

Are you making a fully informed choice?

2019-01-22T15:15:07+00:00Tuesday, 22 January, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital In the last two blogs we have discussed the importance of the initial planning phase, followed by a structured tender process – this will all come together to ensure that you make the right decision for your organisation and don’t look back with regret.  As mentioned, [...]

Member engagement? You’re doing it wrong

2019-01-22T11:54:48+00:00Tuesday, 22 January, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Julia Nielsen, Account Manager Guild Having immersed myself in the environment, culture, and understanding of professional membership organisations this year, no word has been used more than 'engagement'. But how are we defining and tracking it, and more importantly, how should we be? I decided to find out. It is a top [...]

Getting Your Membership Career Sorted in 2019

2019-01-15T15:14:16+00:00Tuesday, 15 January, 2019|Categories: Advice & Tips, Memberwise, Message from MemberWise|

By Kerrie Fuller Associate Director of Engagement MemberWise Network January is a great time to create your goals for the year when it comes to your work and career. Here are the top ten ideas on how to manage your membership career effectively in 2019: 1) Look for opportunities in your current role Think about [...]

Video to engage your members: 2019 trends

2018-12-17T21:16:18+00:00Friday, 14 December, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Nathan Coyne, Director Senate Media As we head into 2019, membership organisations are realising the important role of visual content - and especially video - in engaging their members. 75% of member organisations expect to make greater use of images, illustrations and videos over the next year, according to the latest Digital [...]

Managing the tender process…Plan, Plan, Plan

2018-12-12T14:56:42+00:00Wednesday, 12 December, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Leading on from our last article, Replacing your CRM/CMS – steps for success, the next step is to run an impartial and focused tender process.  Below you will find our thoughts and ideas on how to make this a success. As we mentioned previously the Discovery [...]

Royal Mail Price Increases Do Not Have To Mean Fewer Mailings

2018-12-12T09:27:46+00:00Wednesday, 12 December, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail   Royal Mail prices increases come into effect on 2nd January 2019 but it’s not all bad news. Royal Mail offer a range of discounts and incentives and by understanding and applying these discounts and incentives, the 2019 increases can be substantially reduced. Postage [...]

Net Promoter Score – a defence (well, sort of)

2018-11-29T16:20:15+00:00Thursday, 29 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development   Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]