About Richard Moorhouse

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So far Richard Moorhouse has created 67 blog entries.

Deliver real value to your members – understand why they joined

2018-07-16T13:47:45+00:00Sunday, 15 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Steve Shiels, Head of Operations Protech At the risk of stating the obvious, how can you deliver value to your members if you don’t understand why they joined your membership organisation or association in the first place? Making sure that you deliver value, consistently and sustainably to  members is crucial for all [...]

GDPR: life after the 25th of May

2018-07-13T14:25:46+00:00Friday, 13 July, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Janine Chasmer, Executive consultant & MemberWise Ambassador Purple So, you’ve mapped out a personal data inventory, you’ve raised GDPR awareness in your organisation and maybe you’ve even appointed a data protection officer. You’re safe in the knowledge that once May 25th arrives, your organisation will be an air tight data fortress. But [...]

Top Tips For Engaging Members & Managing Elections

2018-07-10T08:48:39+00:00Tuesday, 10 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Alex Lonie Electoral Reform Services As leaders of membership organisations, you are focused on growing your membership and engaging members. Of course, the two goals go hand-in-hand as you are unlikely to succeed with the growth agenda if you do not engage with members effectively. You will want to maximise engagement at [...]

Top tips to optimise your online membership payment pages

2018-06-19T10:08:27+00:00Tuesday, 19 June, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Daragh Everett, Client Support Specialist Rapidata Small tweaks to your membership subscription payment pages can lead to big results – especially in the world of mobile.  In a global population of seven billion, over three billion people are active internet users and 52.2 per cent of people visiting a website now do [...]

Nurturing New Members

2018-06-19T09:40:19+00:00Wednesday, 13 June, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   At the point your new member hits the ‘join now’ button, they are at their most enthusiastic. They have made a conscious decision to become a member, they’ve filled in the forms, sent you their payment details and provided evidence that they qualify for your membership - [...]

How moving membership renewal online makes membership management easy

2018-06-06T09:20:19+00:00Tuesday, 5 June, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger Laura Button, Marketing Account Manager Spindogs     Digital membership renewal makes life easier for associations and members Membership renewal looms over every club or association on an annual basis. Talk to any membership leader and they’ll tell you they are always looking for new ideas to make the renewal process easier [...]

Top Tips for member organisations’ marketing – (part 2)

2018-05-08T08:24:30+00:00Tuesday, 8 May, 2018|Categories: Memberwise|

  By Guest Blogger: Richard Broughton, Director The MTM Agency Welcome back to our rundown of top tips for tackling the marketing challenges faced by member-based organisations. If you haven’t already, check out part 1, where we explore the 1) value of knowing your purpose, 2) understanding the different stages of engagement, and 3)maximising your [...]

Membership bodies are sitting on a digital gold mine

2018-05-01T20:38:50+00:00Wednesday, 2 May, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Russell Ward Co-Founder of Meta Capability Membership bodies are sitting on a digital gold mine, their Professional Framework and content, but are not using it to their advantage to engage and grow membership. I am relatively new to the Membership world having spent all my life in the Corporate sector working with [...]

The MTM Agency’s Top Tips for member organisations’ marketing – (part 1)

2018-04-30T16:24:23+00:00Monday, 30 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Richard Broughton, Director The MTM Agency The marketing challenges faced by member-based organisations are in many ways unique, with specific opportunities and threats. However, in other ways, their route to growth and prosperity is consistent with the strategies exercised by commercial entities selling a traditional product or service. In the case [...]

Membership Data – the key to unlocking better member engagement

2018-04-24T16:26:16+00:00Monday, 23 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Amanda Woollaston, Head of Marketing Latcham Direct Attracting potential new members, retaining existing ones and engaging with individuals, at whatever stage they find themselves within the membership lifecycle, is a perennial issue for membership organisations. All membership organisations want to get better at member engagement and through careful planning, working with [...]