About Richard Moorhouse

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So far Richard Moorhouse has created 90 blog entries.

Using artificial intelligence to retain members

2018-11-20T15:54:06+00:00Tuesday, 20 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Adam Legge, Director of Development Silverbear Imagine if you could predict when – and why – your membership was about to decline. Suppose you could gain insight that enabled you to know who, by age, gender or even by name, was about to ‘drop off’ and be able to do something to stop [...]

If you need to add value in 2019, add print

2018-11-15T13:47:28+00:00Thursday, 15 November, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. Like many people I’m sensory-seeking. Whether it’s a smell, a specific sound, or the physical feel of an item in my hand with my senses engaged I focus more on what I’m doing and have [...]

MemberWise Digital Excellence 2018: Digital Hacks

2018-11-13T10:43:46+00:00Tuesday, 13 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Edward Kay Tall Projects   Digital Excellence is the digitally-focused membership conference from the MemberWise network. This year I was co-chairing a series of eight ‘Digital Hack’ seminars with Dr Stuart Glen, Member Services Director at Institute of Chartered Foresters. This article summarises the key points from each of our sessions.   [...]

Making Your Mobile Event App a Success – Part 2: Preparing and Planning (Before Your Event)

2018-11-08T22:22:57+00:00Friday, 9 November, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   This is Part 2 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Preparing and Planning (Before Your Event) Now that you’ve selected your event app, getting your [...]

Taking a Look at Future Membership Tech – Digital Excellence 2018

2018-11-06T15:44:00+00:00Tuesday, 6 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Sarah Alder, Digital Marketing Professional Cranmore Digital   It was great to meet so many MemberWise members at Digital Excellence this week.  A busy, buzzy conference, we all came away with our heads crowded with new ideas. I chaired the Futures track and I thought I would share my reflections on my [...]

What does the future hold for membership cards?

2018-11-01T13:30:41+00:00Thursday, 1 November, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Garry Ford, Account Director Latcham Direct Over the past two years, we have seen a shift from membership professionals who now want to embrace sustainability by utilising new techniques and products to produce ‘green’ membership cards and packs. Most members associate very strongly with membership brands and having a membership card is [...]

Data Migration? A great opportunity for you and your members

2018-10-25T09:07:14+00:00Thursday, 25 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Oliver Rad, Account Manager Experian   Traditionally the idea of moving data from a source system to a target system – what we call a data migration, but also known as Extract, Transform, Load and Lift and Shift – is not met with enthusiasm. Research shows that most data migrations go over [...]

What can AI do for Membership organisations?

2018-10-26T15:09:10+00:00Wednesday, 24 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Naresh Raj, Client Development Manager Smartimpact With Digital Excellence 2018 just around the corner, we thought it would make sense to align this MemberWise blog post with our very own Ahmed Eltohamy’s session ‘How AI will get you much closer to your members’, which he’ll be delivering to delegates at the event [...]

Why 2019 is Your Year to Level Up With Association Learning Management Software (LMS)

2018-10-23T11:03:27+00:00Tuesday, 23 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn For the majority associations, learning programs contribute to nearly 25% of average non-dues revenue generation. The crunch question? How can your associations provide more value & more education to more people while expanding and charging more for it? The ability of your leadership team [...]

100% (Plastic Free) compostable magazine wrapper for the National Trust

2018-10-17T08:00:39+00:00Wednesday, 17 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

We asked Graham Prichard to give us some insight into why the National Trust required a greener approach and how Advanced Direct Mail had been instrumental in making the changes from traditional poly wrapping on their mailings to a 100% compostable magazine wrapper… ADM has helped the National Trust for over 9 years now.  Working [...]