About Richard Moorhouse

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So far Richard Moorhouse has created 120 blog entries.

Where to start, revenue or member engagement?

2019-06-07T10:39:41+01:00Friday, 7 June, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Your objectives are to grow the organisation’s revenue, diversify from existing revenue streams and increase the engagement from your members, while acquiring new ones.  Member requirements are changing so fast, servicing existing members and not leaving them behind while evolving and expanding can feel like an [...]

Why diversity is essential for organisations to thrive

2019-05-14T17:13:05+01:00Tuesday, 14 May, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Jenny King, Managing Director Iroko Consulting   Recruiting and retaining good candidates is an increasing challenge for most membership bodies. UK unemployment levels are at their lowest for 40 years. The impact of the change to free movement for EU workers is yet unknown. Often the focus during candidate assessments is on [...]

Build a dialogue and increase engagement

2019-05-26T13:44:07+01:00Tuesday, 7 May, 2019|Categories: Advice & Tips, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Narinder Sangha, CEO IYAM   The challenge organisations face today is boosting engagement even if membership numbers maybe declining. Instant communication platforms are great tools to effectively communicate, connect and supercharge activities. So whilst reading the 3 Little Pigs to my grandniece last week, I thought there were some parallels (please humour [...]

Menopause in the Workforce: Breaking the Silence

2019-04-30T16:43:09+01:00Tuesday, 30 April, 2019|Categories: Memberwise|

By Guest Blogger: Jenny King, Managing Director Iroko Consulting   There are now around 4.4 million women aged 50–64 in work and the vast majority of these will go through the menopause transition during their working lives. Although it is rarely discussed at work, the menopause is a natural stage of life that millions of [...]

Rising Above the Online Noise – when the telephone beats email hands-down

2019-04-24T16:52:28+01:00Wednesday, 24 April, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Amanda Gilmer, Managing Director Chord UK   Sending email is quick, cheap and easy. But communicating using just one channel doesn't work.  Membership and association teams need to add value to the member journey across multiple channels. This can only be achieved by having meaningful conversations that build trust. So when is [...]

Websites shouldn’t play second fiddle to CRM

2019-04-18T12:59:10+01:00Thursday, 18 April, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital CRM discussions have always led the way in conversations related to improving member engagement, but are we forgetting about the importance of your website?  Digital savvy members are demanding more and more, they want to feel individual, they are more time poor and expect you to [...]

Building a member focused app in-house or outsource? Pros and cons

2019-04-01T07:58:52+01:00Monday, 1 April, 2019|Categories: Memberwise|

By Guest Blogger: Graham Duffill, CEO Page Lizard So, your membership organisation needs an app. What are the options available? Build it in-house Outsource the build Out-of-the box platform app Customised modular app 1. Building an app yourself If the app is central to your business success it makes sense to build it in-house. It [...]

Making Your Mobile Event App a Success Part 3: On-Site Activities and Actions (At Your Event)

2019-04-17T11:10:02+01:00Sunday, 31 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   This is Part 3 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Part 2 took a deeper look at pre-event activities with “Preparing and Planning (Before Your [...]

How hard is it for members to carry out and demonstrate CPD, and for Membership Bodies to administer members’ CPD progress?

2019-04-03T11:04:34+01:00Thursday, 28 March, 2019|Categories: Advice & Tips, MemberWise Recognised Supplier|

By Guest Blogger: Russell Ward Co-Founder of Meta Capability This article is a continuation from Part 1 published on the Memberwise blog on the 28th February 2019. The illustrated system was created for and with the RIBA. Getting recognition for completing CPD Everyone likes to be recognised for their achievements, especially if they have spent [...]

We’re ‘members’ not ‘customers’! CX and professional bodies (part 2)

2019-03-28T09:14:32+01:00Thursday, 28 March, 2019|Categories: Advice & Tips, Best practice sharing|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]