Qa Research has worked with a wide range of membership organisations including the National Trust, English Heritage, UKinbound, General Optical Council, the Health and Care Professions Council and the Agriculture and Horticulture Development Board.
Through our research, insight and evaluation services we have helped these organisations to retain and grow their membership, improve their offer, create more impactful media campaigns and enhance lobbying activities.
We have engaged a wide variety of member profiles including; health and social care patients and care providers, tourism businesses, farmers, heating engineers, parents with children with SEND, visitors to attractions and many more.
We conduct a mix of survey based studies as well as more in-depth qualitative research depending on the requirement. Surveys are typically undertaken online via the member database. Then, to help ‘top-up’ the volume and range of respondents, we conduct additional surveys via our in-house telephone contact centre. Qualitative research is conducted via the phone or zoom.
Established in 1989, Qa has over 30 years’ experience supporting membership organisations with their research and evaluation needs. We are a Market Research Society Partner company and adhere to strict quality assurance procedures via our registration to ISO: 20252.
Typical membership studies we offer include:
- Member satisfaction surveys
- Business barometer surveys
- Strategy and organisational direction research
- Communications message testing
- Impact evaluations
- Service improvement / development studies
- Programme or project evaluations
Methodologies for membership research include:
Quantitative research
- Online surveys
- Telephone research using our in-house contact centre
- Face to face surveying
- Postal surveys
Qualitative research
- Focus groups – online and in-person
- In-depth interviews – telephone, online or in-person
- Ethnography
- Co-creation
- Video vox pops