Navigating the AI Frontier: Future-Proofing Member Engagement & Digital Visibility (with GRM Digital)

In an era defined by rapid technological shifts, Google AI and ChatGPT are fundamentally reshaping how individuals interact with online information. For Membership Organisations and Associations, this presents both unprecedented challenges and remarkable opportunities. The traditional rules of digital visibility and member engagement are being rewritten, demanding a proactive and sophisticated response from leadership.

This exclusive webinar will demystify the impact of Artificial Intelligence on your digital ecosystem. We’ll explore critical emerging concepts such as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), demonstrating how these new paradigms dictate whether your organisation’s valuable content is discovered and utilised by members and prospective members in an AI-first web.

Join us to learn how to:

• Adapt your digital strategy to leverage AI-powered search and conversational platforms.
• Optimise your content for discoverability in Generative AI results and direct answer formats.
• Enhance member engagement by understanding new user behaviours driven by AI.
• Identify competitive advantages and future-proof your organisation’s online presence.
• Don’t just observe the digital revolution—lead your organisation through it. This session will provide actionable insights to ensure your organisation remains relevant, accessible, and essential in the age of AI.