Email Marketing

Email is still one the best marketing channels around. I love the e-marketing section of the Harnessing the Web 2016 report, such useful benchmarks. Below are the statistics I think membership organisations need to take note of: Links: Download the Harnessing the Web 2016 Survey Summary Report... Visit the Optimist Consulting website... Visit the Ocean [...]

In this MemberWise Insight interview we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing - via email marketing automation. Becky outlines how the FIA has adopted this new apporach to member emails and highlights a significant move away from hardcopy marketing [...]

In late 2014 we conducted a second survey of 229 membership organisations and associations to establish current and desired future usage of the web to drive membership value and grow.