Introducing CRM – the true costs of the journey (Girlguiding UK)


In this presentation we hear from Amanda Medler (Trustee at the World Association of Girlguides and Girl Scounts - WAGGGS) who provides a frank overview of the implementation of the new membership database at Girlguiding UK and the challenges they faced along the journey. Amanda co-presents with Iain Pritchard, Partner, Adapta Consulting, who provided her [...]

Digital Transformation Insight – The AOP Digital Transformation Story


Vicky and Wendy introduce the recent AOP 'Rebrand Journey', revisit the relaunch of their popular new look journal (specifically exploring why invest and change a top rated member benefit) and investigate how the AOP completely transformed its digital presence (condensing three platforms into one). This presentation was delivered at the Membership and Association Sector's Annual [...]

Email Marketing in the UK membership sector


Email is still one the best marketing channels around. I love the e-marketing section of the Harnessing the Web 2016 report, such useful benchmarks. Below are the statistics I think membership organisations need to take note of: Links: Download the Harnessing the Web 2016 Survey Summary Report... Visit the Optimist Consulting website... Visit the Ocean [...]

Online Member Engagement Insight (Precedent)


In this Insight we interview Cory Hughes, Director - Digital Experience and Strategy at Precedent. She advises that what is needed is a membership revolution and that membership bodies should think 'people first' rather than 'digital first'. She shares her top 3 online member engagement tips, provides insight on experience rather than member benefits and [...]

Introducing ChemNet & How It Enables New Member Acquisition (RSC)


In this Insight we interview Gareth Davies, Member Development Specialist, Royal Society of Chemistry. Gareth introduces us to ChemNet, an online educational tool (aimed at 14 to 18 year olds) that enables the RSC to introduce new potential members to chemistry. The tool primes new potential members to both the profession and the professional body [...]

The Future Of CRM & Tips for Successful Digital Transformation (Silverbear)


In this video Insight we interview Carl Grieves, Sales Director att leading CRM provider, Silverbear. Carl talks to us about the key challenges facing membership organisations and associations and how the network is working collaboratively to drive membership value and growth for client membership bodies. Harnessing the Web - The Future of CRM & Key [...]

Delivering Online Personalisation Content via User Experience (Ux) and Member Experience (Science Council)


In this Insight video we interview Hannah Kowszun, Director of Marketing and Communications at the Science Council. Delivering Online Personalisation Content via User Experience (Ux) and Member Experience (Science Council) from Richard Gott on Vimeo. View this Insight... Hannah outlines why delivering online personalised content is important and the positive member focused outcomes that are [...]