MemberWise Insight – BASC / Marketing – Reducing Budget & Increasing New Member Acquisition


This presentation is delivered by Sandra Loton-Jones, Head of Commercial at the British Association for Shooting and Conservation (BASC). Sandra outlines how her organisation delivered a 30% reduction in marketing budget and increased membership figures by 9,000 paying members. She also outlines how BASC understands members want/needs and how to feed demand. Sandra identifies what [...]

Email Marketing in the UK membership sector


Email is still one the best marketing channels around. I love the e-marketing section of the Harnessing the Web 2016 report, such useful benchmarks. Below are the statistics I think membership organisations need to take note of: Links: Download the Harnessing the Web 2016 Survey Summary Report... Visit the Optimist Consulting website... Visit the Ocean [...]

Membership Marketing – Persevere through the headaches & results will follow! (FIA)


In this MemberWise Insight interview we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing - via email marketing automation. Becky outlines how the FIA has adopted this new apporach to member emails and highlights a significant move away from hardcopy marketing [...]

Driving Membership Engagement Through Targeted Marketing Communications (CIfA)


In this Video Insight we interview Amanda Forster, Standards Promotion Manager, at the Chartered Institute for Archiologists (CIfA). Amanda introduces the key membership segments of this recently Chartered professional body and outlines how the organisation is taking a more segmented/targeted approach to member communications and marketing. Amanda outlines how the Institute is maximising/optimising this activity [...]

Adopting a multi platform segmented approach (RCGP)


In this MemberWise Presentation Video  Sinead Whelan, RCGP Membership Marketing and Initiatives Manager, outlines how online engagement/segmentation can provide great value to the member and the association/membership organisation. She also outlines a step-by-step plan and outlines the opportunities that exist. View this presentation... This video was flimed at the MemberWise Harnessing the Web national conference. [...]

Marketing & Communications – Useful Links


We have compiled a short list of some great organisations/resources linked to marketing best practice: - CharityComms - Chartered Institute of Marketing - Chartered Institute of Public Relations - Digital Marketing Association - Direct Marketing Association - Professional Marketer (PM) Forum - Professional Services Marketing Group - Marketing Society Are we missing a great organisation/resource [...]