MemberWise Ultimate Guide to Member Engagement

Why does member engagement matter now more than ever?

Join us for the launch of the MemberWise Ultimate Guide to Member Engagement: a practical, sector-specific resource designed to help membership professionals move from transactional contact to meaningful connection.

With engagement now recognised as the key driver of retention, growth, and advocacy, this session will explore how organisations can map member journeys, personalise experiences, and embed engagement into strategy. Whether you’re just starting out or refining mature practices, the guide offers actionable insights, maturity models, and real-world case studies. This webinar is your opportunity to unpack the guide with sector peers, ask questions, and take the first step toward more intentional, measurable, and member-centric engagement.

Learning objectives:

• Understand the strategic role of member engagement-Learn how engagement drives retention, growth, and advocacy—and why it now sits at the heart of organisational success.
• Apply the Member Engagement Maturity Model – Assess your organisation’s current engagement practices and identify practical steps to move from suboptimal to optimised performance.
• Map and optimise member journeys – Discover how to design intentional, personalised member journeys that align with organisational goals and improve member experience.
• Harness segmentation and personalisation at scale – Explore how behavioural data, personas, and AI-powered tools can deepen relevance and emotional connection across diverse member types.

Speakers:

Luke Stevens-Burt, Associate Director of Sector Workforce Development, MemberWise

Rasmus Johanssen, Performance Improvement Leader, ASI