Ramping Up Membership Body Income & Growth
(Free One-Day Event / Thursday 3rd April 2025 / Novotel London West / London)
Introducing The Membership Solutions Day – A free interactive face-to-face event aimed at providing practical solutions in response to membership-related challenges. This event will explore strategies for driving growth not only through membership income but also by diversifying non-subscription revenue streams.
In today’s complex landscape, associations must adopt a proactive, strategy-focused approach to building and managing a balanced income portfolio. By complementing membership subscriptions with diversified revenue sources, organisations can achieve sustainable growth while maintaining the perceived value of membership and associated fees.
Membership growth is one of the membership and association sector’s key priorities in 2025. This is due to most membership bodies no longer being able to rely on annual subscription income. Within the largest 100 membership bodies in the UK (Influence 100) this income only covers 50% of total annual costs.
Below we provide all the information you need to know about the event, including key takeaways, explaining what’s in it for you, and providing the full programme, location, and free online booking.
Recent Messages of Support
“The network solutions day provided a good opportunity to learn from both peers and suppliers about challenges and solutions being faced across the sector.”
Gareth Davies, Head of Membership, Royal College of Emergency Medicine (RCEM)“The first membership solutions day was excellent. The speakers were engaging and were not there to give a ‘hard sales pitch’ Will definitely be going again.”
Sharon Stephens, Membership and Accreditation Manager, Royal Meteorological Society“It was great to discuss issues with like-minded individuals who understood the membership space. Talking to the presenters was also interesting and listening to their experiences in the last speed networking session.”
Carol Ray, Head of Membership Services, National Federation of Roofing Contractors (NFRC)“It was great to connect with colleagues facing similar challenges.”
Liz Lees, Group Director of Membership, Chartered Institute of Procurement and Supply (CIPS)“This is a must-attend event for all Membership Professionals that are actively developing the value that your Organisation delivers. Whatever sector you serve, common Membership challenges are retention, recruitment, and engaging Members to provide both value and growth. The opportunity to discuss and share proactive solutions with peers and industry experts is not something that can be missed.”
Darren Shepherd, National Membership Development Director, British Printing Industries Federation (BPIF)“A great opportunity to understand from solution providers what the next steps on our digital journey should be. Also, good to speak to peers and understand their real-world experiences”
Sarah Dowle, Membership & Marketing Manager, ACEVOWhy Attend?
In 2025 we are all looking for practical ways to increase income/growth.
This event will bring together three powerful channels focused on membership solutions to enable you to optimise this activity:
1) Network Insight – Using our unique and unrivalled insight/knowledge we will share proactive approaches/solutions that will help you to increase membership-focused income/growth.
2) Peer-to-Peer Problem Solving / Networking – This event will bring together leading membership/association professionals to share/disseminate their recent approaches that are making a real impact.
3) Industry Expertise – Leading solution providers who work in partnership with the sector’s leading membership bodies will share their insight and outline how innovative solutions are enabling membership bodies to develop and grow.
Key Insight & Take Aways
In just one day, we will provide you with a range of practical membership solutions that will help you increase your organisation’s income and optimise organisational growth.
1 ) The day will feature a mixture of network-led membership solution/approach focused content. This will include a unique session that will explore how membership bodies are responding effectively and proactively to the challenge of increasing income and growth.
2) The power of our network is derived from within, so this event has been curated to provide optimum network opportunities that go beyond the usual breaks and lunchtime informal networking. We will facilitate the sector’s first membership income and growth-focused speed-networking session to give you the opportunity to share successful approaches with each other.
3) Our industry expert speakers will share their insight via a number of short presentations and showcase how membership bodies are adopting innovative new membership solutions to drive up income and growth. They will share their cumulative insight gained from within hundreds of membership bodies.
A complimentary lunch and refreshments are included.
Membership Solution Areas / Approaches
- Understand how to develop a more structured approach to generating higher levels of income
- Identify key membership focused drivers to enable sustainable long term growth
- Establish how to take more of a de-risked portfolio approach
- Hear about the latest solutions that can help optimise member engagement and growth
Programme
| Time | Session Title | Details |
|---|---|---|
| 08:30 | Registration, Exhibition & Welcome Refreshments | Complimentary refreshments/pastries/tea & coffee will be served in the trade exhibition |
| 09:30 | Membership Growth – What Are You Options for the Future? | Presented by: Richard Gott, Chair and Founder, MemberWise Network |
| 10:00 | How to Win at Digital Transformation: Foundations & Strategies for Success | Presented by: Dave Abraham, CEO, Wattle |
| 10:30 | Breaking the Cycle of Digital Transformation | Presented by: Mehtab Shabir, Client Success Director, GRM Digital |
| 11:00 | Refreshment Break, Networking & Trade Exhibition | Complimentary refreshments will be served in the trade exhibition |
| 11:30 | Engage, Retain, Grow: Leveraging AI, Data, and Marketing Automation for Membership Success | Presented by: Finian Quinn – Membership Lead and Business Development Director at Bluewave, Bluewave |
| 12:00 | Speed Networking Session | Delegates & Solution Provider Interactive Session |
| 13:00 | Networking Lunch | A complimentary hot buffet will be served in the trade exhibition |
| 14:00 | The Modern Membership Equation: Learning as the Key to Engagement, Growth & Financial Sustainability |
Presented by: Tom Vidjak, Account Executive, D2L EMEA Shaun Keevil, Solutions Engineer, D2L EMEA |
| 14:30 | It’s Not About You: Shifting Your Culture to Deliver Sustainable Income Growth | Presented by: Jenny Watkins, Director of of Professional Services, Intercloud9 |
| 15:00 | Land and Expand with Better Digital Learning |
Presented by: Joe Stafford, Senior Account Executive UK&I, Canvas by Instructure André Silva, Senior Solutions Enginner, Canvas by Instructure |
| 15:30 | Q&A and Summary | Presented by: Richard Gott, Chair and Founder, MemberWise Network |
Location & Entry Criteria
Location: London Novotel West, Hammersmith, London
Address: 1 Shortlands, Hammersmith International Centre, London, W6 8DR
The nearest underground stations (Zone 2) are only a five-minute walk away:
– Hammersmith (Piccadilly and District lines, or Circle and Hammersmith & City lines),
– Barons Court (Piccadilly and District lines)
If you are traveling by underground from Central London the journey takes approximately 20 minutes, or from Heathrow it takes about 45 minutes, depending on the station or terminal you’re starting from.
Entry Criteria:
Entry is exclusively available to 2 staff (manager level or above) working for membership organisations and associations (with 10 Full-Time Equivalent Members of Staff) based in the UK/Ireland. If this criteria is not met, places will be automatically cancelled.
Solution Providers:
If you would like more information on how your company can participate in a future Membership Solution Days please ‘Contact Us‘.
Delivered in partnership with:
