Registration, Exhibition & Welcome Refreshments

Complimentary refreshments/pastries/tea & coffee will be served in the trade exhibition

Introduction and Data-led Decision Making

Presented by: Luke Stevens-Burt, Associate Director of Sector Workforce Development, MemberWise Jobs

How To use AI and Data to Improve Every Stage of Your Membership Journey

AI is everywhere, but real value comes from how well you use your membership data. In this session, we will show how ReadyIntelligence by Pixl8 helps membership organisations turn fragmented data into insight that drives action across the entire member lifecycle. From smarter recruitment and more relevant onboarding, to personalised engagement, early churn signals and stronger renewals, AI becomes a practical tool for optimisation, not a gimmick. The focus is on using the data you already have to make better decisions, deliver more value to members, and improve performance at every stage.

Alex Skinner, Chief Executive & Co-founder, Pixl8 Group

Why Your Learning Offer isn’t Driving Retention – and How Data-Led Associations Do it Differently

As a not-for-profit membership organisation, investment in learning is only feasible if you can demonstrate ROI — so why do so many struggle to prove its impact on retention, engagement, or revenue? The issue isn’t content quality; it’s how learning is positioned, measured, and connected to wider member behaviour using meaningful data and insight. In this session, we’ll unpack what high-performing associations are doing differently with learning, and how they use learning data to inform better decisions. We will draw on real use cases from professional bodies and membership organisations who have turned learning into a strategic growth lever.

You’ll learn:
• How leading associations use learning engagement data to link learning activity to retention and organisational growth, not just CPD delivery
• What data actually influences senior decision-making (and what’s just noise)
• How to reposition learning internally, using evidence and data insight — from a cost centre or member benefit to a driver of relevance, value, and resilience

This session is designed for leaders who want learning to earn its place at the strategy table — supported by data insight and measurable impact — in an increasingly pressured membership environment.

George Ayley, Corporate Sales Leader, D2L EMEA

Maximising Member Value with AI: Strategic, Data-Driven Approaches for Associations

In today’s rapidly evolving technology landscape, associations have a distinct advantage over general AI models: trusted, high-quality data rooted in deep sector knowledge and member expertise. While many AI tools rely on publicly available information, associations are uniquely positioned to make data-driven decisions that draw on their own content, insight, and community intelligence to deliver meaningful, differentiated value to members.

Join association technology and AI expert Greg Pollack, VP of Sales Enablement & Engineering Onboarding at Higher Logic, as he explores how associations can strategically use their data as the foundation for effective AI initiatives in an increasingly AI-influenced world. This session will demonstrate how turning data into actionable insight enables associations to strengthen relevance, visibility, and member trust.

In this session, you will learn:
• How data-led strategies can help your association compete with AI-powered search and remain a trusted source of sector intelligence
• Practical ways to improve the visibility of your association’s content and resources in AI-driven search results
• The critical role online communities and engagement data play in informing smarter, evidence-based decision-making
• Key data protection and governance considerations, including how to remain compliant and agile as AI introduces new risks and opportunities
• Don’t miss this opportunity to gain practical insight into how data-driven AI strategies can help your association remain relevant and resilient in a rapidly changing digital environment

Greg Pollack, VP of Sales Enablement & Engineering Onboarding, Higher Logic

The Future Reader May Not Be Human

In an AI-driven world, content alone is no longer enough. Membership organisations and publishers must shift from simply producing information to structuring knowledge as data that fuels insight, innovation, and member value. The organisations that make this leap will lead the next era of relevance and growth. This presentation will cover:
• AI has changed the rules: data, not content, now drives decisions.
• Long-form publishing struggles unless it’s made discoverable, structured and actionable.
• Archives can become high-value data assets powering personalisation and retention.
• Data-as-a-Service models unlock new commercial and partnership opportunities.
• Organisations that adapt fastest will shape—not follow—the future of knowledge.

Matthew Clark, Head of Global Account Strategy, Librios

Speed Networking Session

Delegates & Solution Provider Interactive Session

Networking Lunch

A complimentary hot buffet will be served in the trade exhibition

From Broadcast to Conversation: Data-Driven Communications That Members Value                                   

Membership organisations sit on vast amounts of data — yet many struggle to turn it into meaningful engagement. In this session, Romax explores how data-driven communications and well-designed member journeys can move organisations from generic messaging to relevant, timely, and personal experiences. We’ll share practical examples of how membership teams can use the data they already have to improve engagement, retention, and perceived member value — without adding complexity or new systems.                                                               

Robin Sumner, Managing Director, Romax

From Learning Data to Member Growth: Using Insight to Prove Value and Drive Revenue

Clicks, completions, and attendance only tell part of the story. To grow membership, improve retention, and increase learning revenue, member organisations need a deeper understanding of how learning actually creates value. In this session, we’ll explore how modern learning insight connects content performance, learner behaviour, and outcomes – giving you the evidence needed to improve programmes, personalise learning journeys, and clearly demonstrate ROI. The result: smarter decisions, stronger member value, and learning that directly supports growth.

Jessica Aloe, Head of Business Development, Obrizium

Members Aren’t Cookie-cutter – So Your Data-Driven Solutions Shouldn’t Be Either                               

Not all members are the same so why treat them that way? In this session, we’ll show how trueology uses existing data, identifies gaps, and collects the right insights to shape smarter, tailored solutions. Drawing on our work with membership organisations of all kinds over the last two decades, we’ll explore how to identify the most effective strategies to enable your organisation to deliver real impact for engagement, retention and growth.

Lee Duffy, Founder, Trueology

Q&A and Closing Summary

Presented by: Luke Stevens-Burt, Associate Director of Sector Workforce Development, MemberWise Jobs