Member Value – Are You Getting it Right?

Member value has never mattered more, yet research shows that only 1 in 4 membership organisations has a clear Member Value Proposition, and communicating value remains one of the sector’s top challenges.

In this webinar, MemberWise introduces The Ultimate Guide to Member Value: our most comprehensive resource on the topic, built around the MemberWise Member Value Framework – a genuine sector first. We’ll walk you through the framework’s key elements, from understanding what truly drives value for your members to building your member value proposition, evidencing value through the member value statement, and measuring what’s working. Packed with practical tools, sector data and actionable insight, this session will give you the clarity and confidence to make member value a strategic priority in your organisation.

Learning objectives:

• Discover why member value (rather than engagement) is the strategic lever that drives retention, acquisition and financial sustainability
• Explore the MemberWise Member Value Framework: the sector’s first integrated model for understanding, defining, delivering and evidencing member value
• Learn how to close the gap between the value members perceive and the value they actually receive – and why it matters for renewal
• Find out how to build a compelling Member Value Proposition and use the Member Value Statement as a powerful renewal tool
• Take away a practical self-assessment using the MemberWise maturity matrix to identify your organisation’s current position and priority next steps

Speakers:

Luke Stevens-Burt, Associate Director of Sector Workforce Development, MemberWise Jobs, and author of The Ultimate Guide to Member Value

Richard Gott, Founder and Chair, MemberWise Network