We really are different, we promise.
WE'RE PASSIONATE ABOUT HELPING MEMBERSHIP BODIES GROW (AND THRIVE).
Astral Digital are your specialist partners & consultants in CRM, Email Marketing, Automation, Data and Marketing Strategy.
HOW ARE WE DIFFERENT?
We're anti-agency.
1. No outrageous fees. We believe that every membership body (no matter the size) should be able to afford to grow. We offer our services at an affordable and flexible price.
2. We're not timewasters. We don't waste your time. If we don't think we can do it, we'll tell you. If it's out of our specialities, we'll tell you. But what we will do is get straight to work and deliver results.
3. We value our clients. We don't take our clients for granted. You're not just our client, you're our partner. Your RESULTS are OUR results.
WHY MEMBERSHIP & PROFESSIONAL BODIES?
In the world of membership bodies and professional associations, I've been the go-to expert for over 10 incredible years.
I don't just work in this space; I live and breathe it, diving headfirst into the thick of things across various industries.
As a solution provider and consultant, I've seen the good, the bad, and the downright ugly.
I know how membership organisations tick.
I've been in the trenches, wrestling with the same challenges you're facing right now.
I know what works and, more importantly, what doesn't.
But, that's why I'm here – to make it easier, to guide you, to be your trusted expert in this journey.
How we can help you:
CRM consultancy, delivery & optimisations:
Let me guess, you’ve probably got some CRM issues?
Most membership bodies have and trust me, I’ve seen them all! We work with over 65 different CRM systems (including Microsoft Dynamics 365, Salesforce, HubSpot, Oracle, bespoke CRM’s and way more) and specialise in fixing, optimising, automating and transforming the ones you use.
Customer (Member) Relationship Management shouldn’t be chaotic, but usually, a lack of time, in-house support or know-how means that CRMs end up in the gutter.
CRM shouldn’t be a dirty word (we might class Excel spreadsheet as a dirty word instead).
Put simply, our CRM Consultancy and Strategy service is designed to put your CRM strategy under a microscope by analysing, developing, and implementing strategies to enhance member interactions.
That means reviewing your CRM’s:
- Data
- Marketing
- Sales & commercial processes
- Full technical infrastructure (e.g., integrations, automations, set up, configuration)
You’re not getting a one-size-fits-all solution to your CRM that isn’t fit for purpose.
You’re getting a bespoke CRM strategy that delivers results through our three-step process – review, report, and action.
From the initial audit, review and strategy development to training and support, we’re here every step of the way.
The outcomes:
- A CRM system that makes your staff happy (finally)
- A fully optimised CRM marketing strategy that increases member conversions, training and education revenue
- A CRM that automates manual admin work, increases productivity, saves time and streamlines processes
- Increase in member retention through personalised, relevant communications based on specific data segments
- An overall revenue boost for the business - we’ve helped generate £5 million extra for organisations through our systems, strategies and solutions.
Audits that change everything
- Your membership communications aren’t hitting the mark
- Your tiring your subscribers with pushy emails to book your training
- Potential members are slipping through the cracks
- Your painting all members with the same brush and the same benefits
These are usually the common themes we find when we do an audit. We offer audits of:
- Your Emails and Member Communications
- The Member Experience
- An overall Marketing Audit
Here’s a snippet of why they’re amazing and what you get:
Email and communication audit:
- Find out why your members don’t engage with your emails
- Understand where your hidden weaknesses are
- Quick wins: Immediate actionable items for enhanced email marketing & communication performance.
- Findings document: A comprehensive report detailing findings, evidence, examples, and in-depth context.
- Action plan: Creative and specific steps to elevate email marketing effectiveness.
- Technology suggestions: Recommendations for improving marketing, sales, and operations through technology.
The Member Experience:
- We take the steps your members take, literally walking in their shoes and we find out exactly where the holes, gaps and weaknesses are in your member experience, this looks at:
- The member onboarding process and journey
- The communications you send
- The member benefits
- The personalisation
- The online experience
- The event experiences
- The learning experiences
- You’ll get an incredibly detailed report, action plan and strategy of everything you need to do to increase member retention, improve the experience and keep them happy.
An overall Marketing Audit:
We take a look at everything, from your strategy to execution we audit your:
- SEO strategy
- Your website & UX
- Email Marketing, communications and PR
- Paid advertising strategy
- Social media audit
- Reporting, analytics and insight strategy
You’ll get a report with every little thing you need to fix & an action plan for bigger picture stuff.
This audit includes a strategy workshop day to go through your findings, build your strategy and help you put your findings to work.
Customer & member journey & strategy workshops
We support you through a variety of workshops that focus on helping you build your member/customer journeys, persona, messaging, touchpoints and marketing funnels.
What you get:
- Marketing funnels: Detailed documentation & visual maps of marketing funnels for different personas and segments, designed to guide prospects through the journey from awareness to membership.
- Touchpoints: Touchpoints identified during the customer journey mapping, including recommendations for optimisation and personalisation.
- Personas: Detailed buyer/audience personas developed during the workshop, including demographic information, interests, pain points, and motivations.
- Customer journey maps: Visual representations of the customer journey for each persona, highlighting key interactions, channels, and opportunities for engagement.
- Content pillars & buckets: Strategic content themes and categories that align with the customer journey, designed to attract, engage, and convert prospects at each stage.
- Automation plan: A detailed plan outlining automation workflows for critical touchpoints, including email sequences, social media interactions, and website engagement strategies.
