b2b specialise in supporting the business and commercial development of independent professional organisations and NGO’s.
With more than 20 years' experience, the team at b2b are uniquely placed to work with you to:
- better understand your members and customers
- define your value proposition
- maximise existing commercial opportunities and to identify new revenue streams
- build your brand in the UK and across international markets
- deliver B2B and corporate and business development functions
- drive sustainable business models and help reduce your carbon footprint
- support you implement climate action plan internally and support your memberships acceleration to net-zero
- address and understand your content strategy, partnership mapping, new product opportunities and other core services for your membership and potential members
- build strategic alliances with relevant brands and other professional associations in the world
- enhance the capability and skills of your team
Our four key service areas are designed to drive impact and results. Our method of working is bespoke, we call it the ‘b2b way’.
We split our services into the following:
- Consulting – Commercial development, product development, strategic planning, climate action and sustainability programmes, content and learning strategy, thought-leadership, insights and research projects.
- Partnerships & Sponsorships – We are the leading sponsorship sales agency for the association sector. We develop commercial partnerships, sponsorships, strategic alliances to drive stakeholder engagement.
- Business Development – We provide a full 360° business development and B2B corporate development and sales function. This includes new product development, project management, go-to-market planning, lead-generation and sales.
- Job Board & Career Pathways – Our intuitive eCommerce end-to-end platform provides alternative income streams and supports member recruitment, retention and engagement and links to skills pathways.
- Learning – We deliver individual or team training in business development, commercial skills and sponsorship sales.
b2b take a hands on approach and work in close collaboration to ensure that all work aligns to business objectives.
We operate as an extension to our clients teams and at any one-time you will have a number of b2b specialists working with you to ensure the successful delivery of work.
Recent clients include; British Chambers of Commerce, Institute of Workplace & Facilities Management, The Chartered Institute of Personnel & Development, Chartered Institute if Payroll Professionals, Chartered Institute of Procurement & Supply, The Climate Group and the Chartered Institute of Internal Auditors.
Credentials
- 45 professional, membership and trade association clients
- 32 commercial consulting projects
- 17 long-term retained clients
- 300+ strategic partnerships
- Generated more than £13m in income for clients and partners
- Longest client 12 years
- Established network of more than 500 membership organisations and NGO’s
- A B2B network of more than 6000+
- The average ROI on partnership services is 390%
We are focused on the sustainability of our clients business and are also dedicated to accelerating climate leadership and helping clients address the climate emergency. We work with clients to support their internal sustainability practices and implement carbon action plans as well as help membership organisations drive climate action to support the professions/sectors they represent.
b2b is parent company to:
B2.Media – A 360° sponsorship agency for content producers, broadcasters, arts, charities, FMCG and the sports sectors
And the secretariat to:
Climate Action For Associations – A global collective of membership organisations coming together to address the global climate emergency and accelerate towards a net zero carbon economy & sustainable future
Contact
Emma Adams at [email protected] or call 07591 303246 for further information.