Praesto is a leading global technology consultancy specialising in CRM, Data & Insights, CX, EPM, and Data Strategy & Assessments. With a strong focus on efficiency and expedited solution delivery, we pride ourselves on driving tangible results for our clients. Founded in 2009, Praesto has enjoyed over 15 years of delivering sophisticated projects. We work from project start to end: Strategy, architecture, design, integrations, enablement, delivery and support. Operating from our offices in London, New York, San Diego, Dublin, Paris, Rotterdam and Lisbon, we have a dedicated team of sales and delivery professionals in each location.
At Praesto, we have a specialism in Salesforce CRM Consulting & Implementation for Membership Organisations. In this context Praesto has delivered many implementations for Membership Organisation customers including:
- Governing bodies/national ‘umbrella’ organisations
- Royal Colleges
- Professional Associations
- Cause-specific charities running membership programmes
The focus & experience outlined above places the Praesto team as Membership experts for Salesforce, aware of common solutions to common challenges, both from a business process and technology point-of-view. Typical implementations with Membership Organisations include benefits such as:
- Creation of a ‘single member view’ to provide a single source of truth for the organisation
- Capability for automated online member sign-up, renewal, and fulfilment processes, including payment processing
- Member-facing portals for self-service, peer-to-peer collaboration, or events sign-up
- Automated control and visibility on which members are entitled to access which benefits based on, for example, member tier or payment status, including ability to offer preferential pricing
- Marketing automation including driving automated member ‘journeys’ to promote engagement, participation, and retention
- Member service capabilities including omni-channel service desk and chatbot support
- Rich reporting and dashboards to surface key insights in real-time
Praesto’s expertise in these and other areas can be brought to bear on your project, ensuring that you benefit from best practices and an innovative outlook for your Salesforce implementation.
This membership specialism has also led Praesto to develop the proprietary Praesto Modular Membership Architecture package (“Emma Membership”) which provides an accelerated path to achieving the benefits above: www.emma-membership.com
Emma Membership is an accumulation of all our membership expertise, both in terms of process and technology. It encompasses the optimum combination of everything we have learned about the way the membership organisations operate and what they need alongside the various solutions (both custom and off the shelf) we have worked with to deliver for them.
