Digital Excellence Report 2026/2027: From Priority to Performance – Aligning Digital Strategy, Engagement and Growth

Membership organisations are under increasing pressure to grow, retain and deliver demonstrable value, often with limited resource. This session explores how sector priorities are shifting, why online member engagement has become the single biggest challenge, and how organisations can better align digital strategy with day-to-day delivery to support sustainable growth.

This webcast will feature key findings from the Digital Excellence 2026/27 Survey Report—a statistically significant piece of research that provides a snapshot of current and emerging digital and membership-focused trends across the sector. With insights from over 400 membership and association professionals, this session will focus on the results and commentary most relevant to strategy, engagement and growth.

The full report will be available from 24 February at: https://memberwise.org.uk/dx/

Learning objectives
• Understand the sector’s current digital priorities and challenges
• Explore the link between engagement, retention and growth
• Learn how organisations are measuring and improving online engagement
• Identify practical steps to better align membership and digital strategy

Speaker: Richard Gott, Chair & Founder, MemberWise Network