Unlocking Membership CRM Value: How to Implement Effective Training That Delivers CRM Success (with oomi)

A membership CRM is, at its core, a repository of data. But data is only as good as its accuracy and the way it is captured, interpreted and acted upon. Without the right training, even the most powerful CRM can become under-used, inconsistently maintained or worse, damaging to member relationships through inaccurate or incomplete information. For organisations built on trust, engagement and long-term value, that risk is simply too high.

In this webcast, Stephen Smith, Head of Training at oomi, will explain why training is so important, and will suggest the best approaches to ensure effective training throughout the lifecycle of the CRM.

He will draw on real-world examples on how training has benefitted membership organisations and helped them maximise the potential of their CRM investment.

Learning objectives:

• Understand the role and importance of ongoing training
• Discover the difference between training and instruction
• Find out when training should be taking place
• Explore the benefits of in-person training
• Learn how to plan training

Speakers:

Stephen Smith, Head of Training, oomi.

Peter Baynes, Marketing Manager, oomi