A membership CRM is, at its core, a repository of data. But data is only as good as its accuracy and the way it is captured, interpreted and acted upon. Without the right training, even the most powerful CRM can become under-used, inconsistently maintained or worse, damaging to member relationships through inaccurate or incomplete information. [...]

Membership organisations are under increasing pressure to grow, retain and deliver demonstrable value, often with limited resource. This session explores how sector priorities are shifting, why online member engagement has become the single biggest challenge, and how organisations can better align digital strategy with day-to-day delivery to support sustainable growth. This webcast will feature key [...]

Many membership bodies have made progress integrating core systems, but data silos, manual processes and underused tools remain common. At the same time, automation and AI adoption is accelerating, often without a clear plan. This webcast looks at how better integration underpins automation and AI, and where organisations are seeing early benefits. This webcast draws [...]