This inspiring presentation is led by John Innes, Associate Director, THINK (Official MEMX Supporter).

John explores various topic areas focused on membership communications. He questions if members actually value what is provided by membership organisations/associations and investigates what they love and what they can do without. He shares his thoughts on how member content can motivate, engage and have value if delivered right.

He also provides a clear overview on how to add value to membership in order to to help the acquisition of new members at the same time.

This presentation was delivered at the Association and Membership Sector’s Annual Membership Best Practice Conference, Membership Excellence. Find out more – membershipexcellence.com