In this Insight video we interview Natalie Owen, Contact Centre Manager at The Caravan Club – a membership body that has a staggering 350,000 members!
Natalie introduces WebChat – A communication channel members can use whilst using The Caravan Club website. Natalie explains why her organisation transitioned online and how it helps to ensure visitors complete online transactions (e.g. purchasing a product or joining).
Natalie takes the opportunity to outline how the tool has exceeded expectations and is a fantastic online engagement tool that members love. Natalie explains how she heard about the MemberWise Network and why she gains value from engaging with the network and its members.
Natalie attended our national conference, Harnessing the Web. Find out about our next web focused membership and association professional conference – harnessingtheweb.com