THE ULTIMATE GUIDE TO MEMBER ENGAGEMENT
A key priority for the membership and association sector is to improve and optimise member engagement.
Building on the success of the network’s previous publications we are pleased to provide this refreshed and revised resource. It features updated information (including AI and automation) as well a practical phased approach to support your implementation. It is available for free thanks to the support of Advanced Solutions International (ASI).

Included in this guide:
- Core definitions
- The member journey
- Segmentation and personalisation
- Member engagement strategy and plan
- KPIs, measurement, reporting and evaluation
- Case studies
- Reflection points and activities
