As the leading professional network for Membership and Association Professionals we think it is time to step up. In response to the Coronavirus (COVID-19 situation the MemberWise Network is pleased to announce the launch of an 8-week series of interactive best practice webinars (delivered in partnership with leading sector suppliers).
What is a Best Practice Webinar?
Each of the best practice webinars will focus on a key member facing topic area that is linked to the sponsor’s solution. Content is 100% educational and provides delegates with an opportunity to understand the topic area better and discuss issues with like minded professionals focusing on the same challenges.
Each one hour seminar is hosted and run by the Zoom Webinar platform and content will feature network insight, useful supplier-led thought-leadership and best-practice case studies that inspire and enthuse whilst bringing the topic area to life.
The MemberWise Network has over 30 years combined member focused experience and so we work in partnership with Recognised Suppliers to create a targeted and content rich agenda that will attract up to 100 senior influencers and decision makers at each webinar.
How do they work?
Typically webinars contain 2 educational sessions each lasting no more than 20 minutes. Each is delivered by a subject expert and provides delegates with a rich and targeted learning opportunity. The webinar starts with sector insight (delivered by the Network) and an overview of the topic. The second session is delivered by the sponsor and can include a presentation or a case study of a membership body (typically a client of the sponsor). The final session is an Expert Question and Answer session and interactive discussion.
Each webinar should deliver between 3 and 4 educational learning objectives. This ensures delegates receive targeted value that will enable them to change or develop at least one member focused activity. As a leading solution provider, best practice webinars enable unique visibility and ensure you are front-of-mind during the horizon search and selection process.
Forthcoming Best Practice Webinars
10 Reasons Why You Should Sponsor a Best Practice Webinar
1) You’ll get to engage with up to 100 key influencers and senior decision makers per webinar. We limit each event to a maximum of 100 registrants to ensure the webinar is truly interactive.
2) The webinars provide excellent value for money as a marketing opportunity due to the lower cost and no venue hire or refreshments.
3) If your objective is to increase brand awareness with a targeted audience this is a great channel to build long term trust and exposure to a sector that tends to retain staff throughout their careers.
4) It is helpful to sometimes nudge potential clients to attend in order to educate them further about your product or service offering in order to move them further along the procurement process.
5) You can use the webinars to cross-sell or up-sell other products and services to your existing clients. This allows your clients to see the tangible member focused value they get in working with you.
6) You can create specific entry criteria for delegates to your webinar such as having a minimum number of members or work for a specific segment. We’ll make sure the people in the room meet your specific criteria.
7) You’ll receive all delegate data as well as the opportunity to ask three questions during the online registration process.
8) You get exposure within the MemberWise Network via our popular marketing and communications channels including the event section of our website, MemberWise Connect, Twitter Feed, LinkedIn profiles, a designated e-shot and dedicated events listing in our monthly newsletter.
9) Delegate engagement is at our heart but we don’t mess about. We encourage our sponsors to follow up post-webinar with presentation slides and to arrange one-to-one meetings.
10) We have the ability to record the webinar, ensuring a longer shelf life for its content. We will work with you to decide who gets access to the webinar afterwards.
Supplier Information
To find out more information about how your company can partner with us for one or more of our forthcoming Best Practice Webinar Series please Contact Us.