Digital Excellence Report 2026/27: The Digital Backbone – Making the Most of Your AMS, CMS and Analytics

Core platforms such as AMS/CRM and websites form the backbone of the member experience, but many organisations still struggle to maximise value from them. This session explores platform trends, satisfaction levels and common challenges, helping membership bodies understand how to get more from what they already have.

This webcast is informed by the Digital Excellence 2026/27 Survey Report, a robust, sector-wide study based on responses from over 400 membership and association professionals. The session will focus on research findings related to AMS/CRM platforms, CMS solutions and the role of analytics in improving decision-making and member experience.

The report will be available from 24 February at: https://memberwise.org.uk/dx/

Learning objectives

• Understand current trends in AMS/CRM and CMS adoption
• Explore why satisfaction levels are improving across the sector
• Learn how data analytics supports better decision-making
• Identify common pitfalls that limit digital platform value and impact

Speaker: Richard Gott, Founder & Chair, MemberWise Network