Member Engagement & Retention

In the UK, Millennials and Generation Z now make up most of the workforce. Membership organisations need to attract these demographics to ensure long term sustainability. But that’s easier said than done. The expectations of traditional audiences are very different from generations brought up or born in the digital age.  Understand Your Audience The [...]

Membership organisations and associations play a crucial role in developing communities within their respective industries. However, some people may walk away without positive experiences.  In some cases, individuals find themselves dissatisfied or disengaged after a poor experience, leading them to reassess their memberships. Today, we’ll explore some of the key causes of poor membership [...]

Have you ever fallen into the trap of thinking a task would be quick and straightforward, only to find it spiralling in scale and scope? In event management, this is venue-sourcing to a ‘T’. Many professionals get caught out by the extensive time and effort needed to find the right venue. On the surface, [...]

Membership organisations today are focusing on retaining and encouraging existing members while simultaneously aiming for growth and acquiring new members. The objective is to strike a balance between maintaining a strong core of engaged members who share the organisation's values and mission, while actively expanding the membership base. This dual approach is driven by [...]

The world is becoming an increasingly complex place. Businesses must meet "modern consumer" needs or risk falling behind. But, “What does the modern consumer want?" The simple answer is memorable experiences. To create a memorable member experience, membership organisations and associations must go beyond the face value of membership to provide a unique member [...]

Membership organisations are a great way to build brand communities and bring people together around a common interest. In the UK alone, there are an estimated 8,000 membership organisations and associations (with memberships of over 1,000 individuals/organisations) and around 80% of the population belongs to some kind of membership organisation/association. But what is the [...]

In the realm of organisational improvement, it's all too common to shy away from confronting uncomfortable truths. Marketers and data analysts, especially those not deeply embedded in the world of membership, sometimes avoid confronting the lurking spectres of negative statistics and perceptions. However, if you're seeking growth, vitality, and evolution for your membership base, [...]

Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members Identifying key metrics to boost member engagement Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members. It involves assigning scores to various member interactions, such [...]

The key to achieving sustainable growth is retaining members for the long term. Many membership organisations strive for continuous growth but fail to achieve it. In this blog, we’ll explore ten actionable strategies to enhance membership retention  for your organisation.  Why Membership Retention Matters Membership retention is just as much about building a strong [...]

Drafting a new job description or updating an existing job description can be a challenge. It is critical to include an accurate person specification and include all the key responsibilities included within the role. How can you be sure you have covered off all the essential areas? Does the wording make sense? Is there [...]