Member engagement was rated as the key association and membership sector goal (ahead of new member acquisition) for the first time in 2016. In recognition we provide a dedicated category that pulls together all related content on the MemberWise website. If you are focusing on improving member and non-member engagement we hope you find this resource useful.

We provide a range of dedicated and unique member engagement evaluation/advisory services that can help you to increase membership value and growth. Please see the Consultancy/Advisory Service section of our website for more information.

Build a dialogue and increase engagement

2019-05-26T13:44:07+01:00Tuesday, 7 May, 2019|Categories: Advice & Tips, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Narinder Sangha, CEO IYAM   The challenge organisations face today is boosting engagement even if membership numbers maybe declining. Instant communication platforms are great tools to effectively communicate, connect and supercharge activities. So whilst reading the 3 Little Pigs to my grandniece last week, I thought there were some parallels (please humour [...]

We’re ‘members’ not ‘customers’! CX and professional bodies (part 1)

2019-03-21T21:39:16+01:00Wednesday, 13 March, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

5 steps to 50% engagement (in your membership communications)

2019-05-26T13:44:47+01:00Thursday, 28 February, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: John Roberts, Co-Founder Qustodian Like many, you may be finding it increasingly difficult to get your messages through to your members. Cutting through the noise with email, social media and even direct mail, is ever more difficult in our busy and distracted smartphone world. However, with creative new media, it does appear [...]

Member engagement? You’re doing it wrong

2019-01-22T11:54:48+01:00Tuesday, 22 January, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Julia Nielsen, Account Manager Guild Having immersed myself in the environment, culture, and understanding of professional membership organisations this year, no word has been used more than 'engagement'. But how are we defining and tracking it, and more importantly, how should we be? I decided to find out. It is a top [...]

If you need to add value in 2019, add print

2018-11-15T13:47:28+01:00Thursday, 15 November, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. Like many people I’m sensory-seeking. Whether it’s a smell, a specific sound, or the physical feel of an item in my hand with my senses engaged I focus more on what I’m doing and have [...]

Some members don’t want to be more engaged

2018-09-28T09:21:37+01:00Friday, 28 September, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   Retention and renewal: it’s all about engagement, isn’t it?  There have been plenty of studies - by membership bodies tracking their data, and by sector suppliers evidencing the requirement for their products - to show that the more engaged members are, the more likely they are [...]

Why engaging today’s youth will secure tomorrow’s membership

2018-08-22T14:58:45+01:00Wednesday, 22 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Carl Grieves, Managing Director Silverbear As someone who is responsible for managing and growing a business built on developing and providing Customer Relationship Management (CRM) software to membership organisations, I’m able to spot trends, patterns and potential issues impacting on this sector as and when they arise. It is from this vantage [...]

Deliver real value to your members – understand why they joined

2018-07-16T13:47:45+01:00Sunday, 15 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Steve Shiels, Head of Operations Protech At the risk of stating the obvious, how can you deliver value to your members if you don’t understand why they joined your membership organisation or association in the first place? Making sure that you deliver value, consistently and sustainably to  members is crucial for all [...]

Top Tips For Engaging Members & Managing Elections

2019-02-27T10:30:33+01:00Tuesday, 10 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Alex Lonie Electoral Reform Services As leaders of membership organisations, you are focused on growing your membership and engaging members. Of course, the two goals go hand-in-hand as you are unlikely to succeed with the growth agenda if you do not engage with members effectively. You will want to maximise engagement at [...]

Member Engagement and Value – The Discovery of a Mismatch

2018-12-31T15:27:25+01:00Sunday, 24 June, 2018|Categories: Member Engagement, Member Value|

Author: Richard Gott, MemberWise Network Founder & Chair   In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]