Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Beyond the Transaction: Curing Subscription Fatigue with a Membership Mindset

2026-05-13T11:40:53+01:00Wednesday, 13 May, 2026|Categories: Member Engagement & Retention, MemberWise|

In the last month alone, over 400 visitors to our website searched for the term "Subscription Fatigue." This is a record high for our community, and it signals a growing anxiety among membership and association professionals. But what exactly is driving this trend, and more importantly, how can we ensure your membership organisation remains [...]

Your membership looks healthy today. What about in five years?

2026-05-13T09:21:03+01:00Wednesday, 13 May, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Most membership organisations understand where they stand today. They can explain renewal rates. They can report on income. They can show how the last 12 months have performed. But far fewer can answer a simpler, more important question: What will your membership look like in five years? The risk that builds quietly Many organisations [...]

Membership Websites Don’t Need More Design. They Need More Clarity.

2026-04-29T12:03:20+01:00Wednesday, 29 April, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

After speaking to dozens of membership organisations at MX2025, one theme came up again and again. Not “we need a new colour palette.” Not “we need a trendier homepage.” But: “We need clarity.” Clarity about purpose. Clarity about audience. Clarity about what the website is actually there to do. Across professional bodies, trade associations [...]

Rethinking what membership actually means to members

2026-04-17T10:50:49+01:00Friday, 17 April, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Ask a member why they joined your organisation, and most will give a practical answer. CPD hours, a directory listing, access to resources, discounted events. Ask them why they stayed, and the answers get more interesting. They'll talk about people they met, problems they solved, moments where the organisation understood what they were going [...]

Membership Trends to Watch in 2026

2026-03-13T12:14:10+00:00Friday, 13 March, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

A research-informed view on how member expectations are evolving Membership organisations are entering 2026 in a period of rapid change. Engagement, retention, and visible value are no longer secondary goals. They are the strongest drivers of sustainable growth. Industry benchmark research continues to highlight how member expectations are evolving and why organisations must rethink [...]

Meet Sophie Tothill, Senior Engagement Lead at CIPD

2026-03-10T09:27:31+00:00Tuesday, 10 March, 2026|Categories: Member Engagement & Retention, MemberWise|

Interview with Sophie Tothill, Senior Engagement Lead, CIPD Chair of Stream 2: Digital for Member Engagement & Value, Digital Excellence May 2026 Many of you will already recognise Sophie Tothill — usually in a red MemberWise t-shirt, clipboard in hand, generously supporting the team over the past few years. This year, we’re delighted that [...]

Modern Members Expect Modern Experiences — Are You Ready?

2026-03-05T18:42:03+00:00Thursday, 5 March, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

How rising expectations are reshaping digital standards for associations Members increasingly judge their association experience against the digital services they use every day. Self-service, mobile-friendly access and relevant communications are no longer “nice to have”. They’re the baseline. When someone can book a holiday, manage their banking and order groceries from their phone in [...]

The surprising reasons members lose interest – and how to help them move forward

2026-02-18T16:19:17+00:00Wednesday, 18 February, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

As someone working in a membership organisation, you’ve probably heard the word ‘disengagement’ said whenever participation or enthusiasm declines. Maybe you’ve noticed fewer RSVPs for events, newsletter open rates slipping, or the same group of members showing up time and again while others fade into the background. It’s tempting to put this down to [...]

How to Increase Member Engagement with a Smarter Website Strategy

2026-02-06T13:48:34+00:00Friday, 6 February, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Digital engagement now forms the foundation of retention, advocacy and long-term value for membership organisations. However, many organisations still rely on websites that function as digital noticeboards rather than active engagement platforms. No matter the industry, members today expect personalised, intuitive, and on-demand digital experiences. A smarter website strategy can make all the difference [...]

The Psychology of Member Engagement: What Associations Get Wrong

2026-01-27T15:46:48+00:00Tuesday, 27 January, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Every association has them: members who pay their fees, receive the emails, maybe attend one event, and then slowly disappear into the background. They don’t cancel. They don’t complain. They simply fade. This ‘invisible member’ points to a deeper problem. Engagement rarely starts with systems. It starts with psychology. People tend to emotionally leave [...]

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