Member engagement was rated as the key association and membership sector goal (ahead of new member acquisition) for the first time in 2016. In recognition we provide a dedicated category that pulls together all related content on the MemberWise website. If you are focusing on improving member and non-member engagement we hope you find this resource useful.

We provide a range of dedicated and unique member engagement evaluation/advisory services that can help you to increase membership value and growth. Please see the Consultancy/Advisory Service section of our website for more information.

Some members don’t want to be more engaged

2018-09-28T09:21:37+00:00Friday, 28 September, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   Retention and renewal: it’s all about engagement, isn’t it?  There have been plenty of studies - by membership bodies tracking their data, and by sector suppliers evidencing the requirement for their products - to show that the more engaged members are, the more likely they are [...]

Why engaging today’s youth will secure tomorrow’s membership

2018-08-22T14:58:45+00:00Wednesday, 22 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Carl Grieves, Managing Director Silverbear As someone who is responsible for managing and growing a business built on developing and providing Customer Relationship Management (CRM) software to membership organisations, I’m able to spot trends, patterns and potential issues impacting on this sector as and when they arise. It is from this vantage [...]

Deliver real value to your members – understand why they joined

2018-07-16T13:47:45+00:00Sunday, 15 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Steve Shiels, Head of Operations Protech At the risk of stating the obvious, how can you deliver value to your members if you don’t understand why they joined your membership organisation or association in the first place? Making sure that you deliver value, consistently and sustainably to  members is crucial for all [...]

Top Tips For Engaging Members & Managing Elections

2018-07-10T08:48:39+00:00Tuesday, 10 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Alex Lonie Electoral Reform Services As leaders of membership organisations, you are focused on growing your membership and engaging members. Of course, the two goals go hand-in-hand as you are unlikely to succeed with the growth agenda if you do not engage with members effectively. You will want to maximise engagement at [...]

Member Engagement and Value – The Discovery of a Mismatch

2018-07-10T06:52:06+00:00Sunday, 24 June, 2018|Categories: Member Engagement, Member Value|

Author: Richard Gott, MemberWise Network Founder & Chair   In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]

Nurturing New Members

2018-06-19T09:40:19+00:00Wednesday, 13 June, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   At the point your new member hits the ‘join now’ button, they are at their most enthusiastic. They have made a conscious decision to become a member, they’ve filled in the forms, sent you their payment details and provided evidence that they qualify for your membership - [...]

Member Value – Understand what matters to your members – not what you think matters to them!

2018-05-15T08:21:11+00:00Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   According to  membership professionals  surveyed for the MemberWise Digital Excellence (2017/18) - The Report , the perception of member value has not kept pace with rising membership levels and member engagement. This is a serious issue for membership organisations and associations, especially as 2025 approaches. 2025 is [...]

Why do people want to belong?

2018-05-15T08:17:39+00:00Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Darryl Howes Guest Speaker Membership Excellence 2018 (#MEMX2018) Groups are part of what makes us human. Research has suggested they are an important source of self-esteem and also provide a sense of social identity. In this article, I’ll examine three aspects of group membership highlighted by social science and what these mean for the [...]

Ever wondered what your members are really thinking? Quantifying the CIPD Brand

2018-03-27T14:13:19+00:00Tuesday, 6 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

Innovating digital content to achieve member engagement

2017-10-17T14:05:34+00:00Sunday, 8 October, 2017|Categories: Advice & Tips, Member Engagement, MemberWise conference, MemberWise Recognised Supplier|

  Matt Day, Creative Director at Liquid Productions Speaking at Digital Excellence 2017 The biggest challenge that membership organisations say they face is engagement. Most membership organisations are formed for the sole benefit of their members; they are designed to meet member needs. The challenge of engagement is therefore rarely about an organisation’s value proposition, it is [...]