Member engagement was rated as the key association and membership sector goal (ahead of new member acquisition) for the first time in 2016. In recognition we provide a dedicated category that pulls together all related content on the MemberWise website. If you are focusing on improving member and non-member engagement we hope you find this resource useful.

We provide a range of dedicated and unique member engagement evaluation/advisory services that can help you to increase membership value and growth. Please see the Consultancy/Advisory Service section of our website for more information.

Build a dialogue and increase engagement

2019-05-26T13:44:07+00:00Tuesday, 7 May, 2019|Categories: Advice & Tips, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Narinder Sangha, CEO IYAM   The challenge organisations face today is boosting engagement even if membership numbers maybe declining. Instant communication platforms are great tools to effectively communicate, connect and supercharge activities. So whilst reading the 3 Little Pigs to my grandniece last week, I thought there were some parallels (please humour [...]

We’re ‘members’ not ‘customers’! CX and professional bodies (part 1)

2019-03-21T21:39:16+00:00Wednesday, 13 March, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

5 steps to 50% engagement (in your membership communications)

2019-05-26T13:44:47+00:00Thursday, 28 February, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: John Roberts, Co-Founder Qustodian Like many, you may be finding it increasingly difficult to get your messages through to your members. Cutting through the noise with email, social media and even direct mail, is ever more difficult in our busy and distracted smartphone world. However, with creative new media, it does appear [...]

Member engagement? You’re doing it wrong

2019-01-22T11:54:48+00:00Tuesday, 22 January, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Julia Nielsen, Account Manager Guild Having immersed myself in the environment, culture, an