Member engagement was rated as the key association and membership sector goal (ahead of new member acquisition) for the first time in 2016. In recognition we provide a dedicated category that pulls together all related content on the MemberWise website. If you are focusing on improving member and non-member engagement we hope you find this resource useful.

We provide a range of dedicated and unique member engagement evaluation/advisory services that can help you to increase membership value and growth. Please see the Consultancy/Advisory Service section of our website for more information.

Member Value – Understand what matters to your members – not what you think matters to them!

2018-05-15T08:21:11+00:00 Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   According to  membership professionals  surveyed for the MemberWise Digital Excellence (2017/18) - The Report , the perception of member value has not kept pace with rising membership levels and member engagement. This is a serious issue for membership organisations and associations, especially as 2025 approaches. 2025 is [...]

Why do people want to belong?

2018-05-15T08:17:39+00:00 Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Darryl Howes Guest Speaker Membership Excellence 2018 (#MEMX2018) Groups are part of what makes us human. Research has suggested they are an important source of self-esteem and also provide a sense of social identity. In this article, I’ll examine three aspects of group membership highlighted by social science and what these mean for the [...]

Ever wondered what your members are really thinking? Quantifying the CIPD Brand

2018-03-27T14:13:19+00:00 Tuesday, 6 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

Innovating digital content to achieve member engagement

2017-10-17T14:05:34+00:00 Sunday, 8 October, 2017|Categories: Advice & Tips, Member Engagement, MemberWise conference, MemberWise Recognised Supplier|

  Matt Day, Creative Director at Liquid Productions Speaking at Digital Excellence 2017 The biggest challenge that membership organisations say they face is engagement. Most membership organisations are formed for the sole benefit of their members; they are designed to meet member needs. The challenge of engagement is therefore rarely about an organisation’s value proposition, it is [...]

Building a better membership experience: the benefits of working together

2017-10-17T14:05:05+00:00 Wednesday, 27 September, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

  By Guest Blogger: Emma Thompson, Director Ashridge Communications Co-creation is relatively commonplace in the commercial sector. Take LEGO as a familiar example: LEGO Ideas invites fans to submit their designs for new models.  Community users vote and give feedback, and once a target number of votes is reached, LEGO reviews the design. If a [...]

How to improve member retention

2017-10-17T14:04:56+00:00 Thursday, 21 September, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Christine Hassall, Marketing Executive Senior Internet   Associations often spend valuable time and resources trying to persuade industry professionals to become members of their organisation. Existing member engagement is the association sector’s key goal in 2017.  As a web agency who guides these organisations through every step of web development, from the initial [...]

Can a ‘Club within a Club’ Inspire Your Association?

2017-10-17T14:04:25+00:00 Thursday, 17 August, 2017|Categories: Member Engagement|Tags: , |

It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and Secondly [...]

Optimising Online New Member Acquisition – It’s all about having a shop window, shelves and an open door

2017-10-17T14:04:06+00:00 Tuesday, 1 August, 2017|Categories: Advice & Tips, Member Engagement|Tags: , , |

In the first of a short series of GoCardless sponsored blog articles (by MemberWise Network Founder, Richard Gott) we investigate why your website is key to improving new member acquisition and retention. Get in the mind of your prospective online members In an increasingly virtual world many prospective new members will find out about your [...]

3 Ways to Increase Member Engagement on your Website

2017-10-17T14:02:48+00:00 Friday, 16 June, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Sahar Dolev-Blitental Marketing Executive, Pedalo Web Design   Increasing member engagement has been pinpointed by the sector as the top goal for 2017, according to the Digital Excellence Report published by MemberWise.  If built correctly, your website can be an ideal platform to help you boost engagement.  It can be designed so [...]

Membership Hacks from Membership Excellence 2017

2017-10-17T14:01:42+00:00 Tuesday, 9 May, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise conference|

Guest blog by:   Abby Wright-Parkes, Optimist Consulting & Lynda Rigby, Institute of Biomedical Science We thought it would be useful for everyone if we wrote up the top tips from the day to share across the network. Some might seem obvious, but attending a learning event like MEMX, gives membership professionals the time to take [...]