Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

How long before the keyboard is redundant?

2026-06-21T10:51:47+01:00Sunday, 21 June, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

‘In the IOT (Internet of things) space, no-one can hear you scream.’ As mentioned at the recent Member’s Data solution day, for decades, membership bodies have written for people. Guidance notes, technical standards, policy papers, research all crafted for a professional to stay informed. That reader is changing. Just look how you surface information [...]

The Real Cost of Association Software Isn’t on the Quote

2026-06-18T12:16:30+01:00Thursday, 18 June, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

A perspective on deployment productivity in the membership sector Every few years the membership sector talks itself into believing the next platform will be the one that fixes everything. Having spent a career alongside associations large and small, through the desktop era, client-server, the move to cloud, and now the arrival of capable AI, [...]

Why membership organisations have an unfair advantage in AI search

2026-06-14T15:52:47+01:00Sunday, 14 June, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Most discussion of generative engine optimisation (GEO) frames it as a new burden for marketing teams. For membership organisations, the framing should be the opposite. You are already sitting on exactly the kind of content AI search rewards. Why GEO is good news for membership organisations When a prospective member asks an AI tool [...]

Is your association website working as hard as it could be?

2026-06-10T13:12:06+01:00Wednesday, 10 June, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

For trade associations and membership organisations, a website is far more than an online brochure. It's often the first place prospective members go to learn about your organisation, the hub for member communications, and a powerful tool for supporting recruitment, engagement and retention. As member expectations continue to evolve, many organisations are reviewing whether [...]

Your rankings are fine. So where did your members go?

2026-06-12T12:03:45+01:00Tuesday, 9 June, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Traffic is falling. Enquiries are slowing. Yet search rankings often look perfectly healthy. This is the pattern membership digital teams are reporting across the sector. The reaction is usually the same: look for a technical problem. Fix something. Publish more. The problem is not technical. And publishing more may be making it worse. Why [...]

AI in membership: are your data foundations ready?

2026-05-29T08:55:40+01:00Friday, 29 May, 2026|Categories: Member Data, MemberWise Recognised Supplier|

The membership sector is adopting AI faster than almost any other technology in its recent history, but the data foundations those tools depend on have not kept pace. The 2026 MemberWise Digital Excellence Report shows AI adoption climbing from 5% to 26% in a single reporting cycle, with ChatGPT and Microsoft Copilot now part [...]

AI is changing how people decide to join (and renew) your membership

2026-05-28T17:05:57+01:00Thursday, 28 May, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Quick answer: Prospective and existing members are increasingly making join, renewal and upgrade decisions with AI tools (ChatGPT, Claude, Perplexity, Google's AI Overviews) before they reach your website. The membership decision is now AI-mediated, and often answered without a site visit at all. The organisations adapting are restructuring content so AI systems represent them [...]

Why Growing Membership Organisations Shouldn’t Fear Digital Transformation

2026-05-26T16:52:33+01:00Tuesday, 26 May, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

For many small and mid-sized membership organisations, the phrase “digital transformation” can feel intimidating. It often brings to mind expensive consultancy projects, complex software implementations and months of disruption all requiring budgets and internal resources that simply aren’t available. But the reality is that digital transformation has changed. Today, it’s less about large-scale technology [...]

Who’s doing the mentoring in your membership – and is that actually the problem?

2026-05-21T12:24:31+01:00Thursday, 21 May, 2026|Categories: MemberWise Recognised Supplier, People and Volunteer Management|

Picture the scene. Your mentoring programme is running. Senior members are paired with junior ones. Relationships form, feedback is positive, the admin team reports good uptake. By every visible measure, it’s working. And yet, when you look at your renewal data, the pattern is familiar. Younger members  -  the ones the programme was designed [...]

Making Confident Tech Decisions for Your Membership Organisation

2026-05-19T09:49:27+01:00Tuesday, 19 May, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

For membership leaders, understanding the technology landscape is just the first step. The real challenge, and the true value, lies in making smart, confident decisions about where to invest, what to fix, and what to set aside. Our previous discussions highlighted the importance of gaining clarity on your current systems, data, and processes. Now, [...]

Go to Top