MemberWise Recognised Supplier

Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

AI in membership: are your data foundations ready?

2026-05-29T08:55:40+01:00Friday, 29 May, 2026|Categories: Member Data, MemberWise Recognised Supplier|

The membership sector is adopting AI faster than almost any other technology in its recent history, but the data foundations those tools depend on have not kept pace. The 2026 MemberWise Digital Excellence Report shows AI adoption climbing from 5% to 26% in a single reporting cycle, with ChatGPT and Microsoft Copilot now part [...]

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AI is changing how people decide to join (and renew) your membership

2026-05-28T17:05:57+01:00Thursday, 28 May, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Quick answer: Prospective and existing members are increasingly making join, renewal and upgrade decisions with AI tools (ChatGPT, Claude, Perplexity, Google's AI Overviews) before they reach your website. The membership decision is now AI-mediated, and often answered without a site visit at all. The organisations adapting are restructuring content so AI systems represent them [...]

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Why Growing Membership Organisations Shouldn’t Fear Digital Transformation

2026-05-26T16:52:33+01:00Tuesday, 26 May, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

For many small and mid-sized membership organisations, the phrase “digital transformation” can feel intimidating. It often brings to mind expensive consultancy projects, complex software implementations and months of disruption all requiring budgets and internal resources that simply aren’t available. But the reality is that digital transformation has changed. Today, it’s less about large-scale technology [...]

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Who’s doing the mentoring in your membership – and is that actually the problem?

2026-05-21T12:24:31+01:00Thursday, 21 May, 2026|Categories: MemberWise Recognised Supplier, People and Volunteer Management|

Picture the scene. Your mentoring programme is running. Senior members are paired with junior ones. Relationships form, feedback is positive, the admin team reports good uptake. By every visible measure, it’s working. And yet, when you look at your renewal data, the pattern is familiar. Younger members  -  the ones the programme was designed [...]

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Making Confident Tech Decisions for Your Membership Organisation

2026-05-19T09:49:27+01:00Tuesday, 19 May, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

For membership leaders, understanding the technology landscape is just the first step. The real challenge, and the true value, lies in making smart, confident decisions about where to invest, what to fix, and what to set aside. Our previous discussions highlighted the importance of gaining clarity on your current systems, data, and processes. Now, [...]

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Why are membership body websites falling short?

2026-05-18T09:53:56+01:00Monday, 18 May, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

For most membership bodies, the website is the single most frequent touchpoint with their members. It’s where people renew their membership, find resources, book events and connect with their profession. That makes it one of the most powerful tools you have, so it matters that the experience is a good one. The experience gap [...]

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Your membership looks healthy today. What about in five years?

2026-05-13T09:21:03+01:00Wednesday, 13 May, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Most membership organisations understand where they stand today. They can explain renewal rates. They can report on income. They can show how the last 12 months have performed. But far fewer can answer a simpler, more important question: What will your membership look like in five years? The risk that builds quietly Many organisations [...]

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The Governance Gap: Why Good Associations Still Struggle to Deliver

2026-05-04T12:01:49+01:00Monday, 4 May, 2026|Categories: Membership Leadership & Governance, MemberWise Recognised Supplier|

On paper, most associations are well governed. They have committed boards, clear constitutions, defined processes and a shared sense of purpose. Trustees and directors bring experience, insight and strategic direction. Meetings are structured, agendas are full, and decisions are made with the best of intentions. And yet—many organisations still struggle to deliver. Not because [...]

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Your members are already using AI with your content. Here’s what one national body did about it.

2026-05-01T13:41:20+01:00Friday, 1 May, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Most conversations about AI in the membership sector focus on whether organisations are ready to adopt it. But there’s a quieter problem that’s already happening, and far fewer people are talking about it. Your members are almost certainly already using AI tools. Some of them are almost certainly feeding your guidance, your advice notes, [...]

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Membership Websites Don’t Need More Design. They Need More Clarity.

2026-04-29T12:03:20+01:00Wednesday, 29 April, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

After speaking to dozens of membership organisations at MX2025, one theme came up again and again. Not “we need a new colour palette.” Not “we need a trendier homepage.” But: “We need clarity.” Clarity about purpose. Clarity about audience. Clarity about what the website is actually there to do. Across professional bodies, trade associations [...]

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