MemberWise Recognised Supplier

Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

A marketing consultancy walks into a technology event…

2026-10-07T09:17:15+01:00Wednesday, 7 October, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

On 13 October I'll be at MemberWise's Membership Solutions Day with a stand, a pile of postcards and one question: what's getting between you and your members? The programme is full of CRMs, platforms, data and AI, and Fact&Fiction is a marketing consultancy that doesn't sell software, so it's fair to ask what we're [...]

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Tough Talk – Are you really data driven?

2026-09-25T12:37:27+01:00Friday, 25 September, 2026|Categories: Member Data, MemberWise Recognised Supplier|

Have you used the phrase “we’re a data driven membership organisation”? It’s a phrase we hear often, but evidence suggests otherwise. The latest MemberWise Digital Excellence Report (2026) surveyed 480 membership body managers, department heads and directors, and these statistics jumped out to us: 80% don’t have a formal data strategy 39% aren’t measuring [...]

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Why content discoverability is one of membership organisations’ biggest digital challenges

2026-09-24T09:25:11+01:00Thursday, 24 September, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Content discoverability is often treated as a basic website problem. For membership organisations, it is anything but. When one digital estate serves multiple audiences with different needs, helping the right people find the right content becomes one of the toughest digital challenges to solve. Many membership organisations have invested heavily in creating valuable content, [...]

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Choosing a membership CRM for the problems it solves rather than a features list

2026-09-23T10:36:26+01:00Wednesday, 23 September, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

A membership CRM search might start with a comparison grid: which system has more automation, more integrations or a better-looking reporting dashboard. This might feel like the natural way to narrow a choice down, but it also tends to produce a shortlist that has very little to do with the challenges that are faced [...]

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The Growing Role of Member Apps in Recruitment and Retention

2026-09-21T17:19:42+01:00Monday, 21 September, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership organisations are balancing two closely connected priorities: attracting new members while maintaining strong engagement with those already part of the community. The Digital Excellence Report 2026 reflects this balance. New member acquisition remains the top priority for many organisations, while member retention and satisfaction continue to rank among the most significant strategic challenges. [...]

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How to Prevent Member Churn Before It Happens: Acting at Renewal and Other Drop-Off Points

2026-09-17T10:14:55+01:00Thursday, 17 September, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

A member who lapses at renewal did not decide to leave at renewal. They decided weeks or months earlier. The renewal date is just when the paperwork caught up. That is the mistake most organisations make with churn. They treat it as a renewal problem, something to fix with a well-timed email and a [...]

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Your knowledge doesn’t have stop at your website!

2026-09-16T09:30:26+01:00Wednesday, 16 September, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Your subject matter expertise supporting your members at their desk, on their site, in their meeting, car, train, boat …! This is a core membership relevancy conversation. How the rich seam of membership body information you own, can be used in context by members in their environment? Nic Newman described this as liquid content [...]

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You know your members. But do you really know them?

2026-09-15T13:32:19+01:00Tuesday, 15 September, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership marketing has never had more data. So why is it still so easy to get members wrong? You know how many members you have. You know your renewal rate. Your email open rates. Which events sell. Which web pages get traffic. You probably have dashboards capable of telling you things nobody thought to [...]

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A Word of Caution: CRM Migrations Through a Data Lens

2026-09-10T19:44:46+01:00Thursday, 10 September, 2026|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

We all know, investing in a new CRM is one of the biggest investments a membership organisation can make. Not just in terms of value, but in time, effort, disruption, risk, the list goes on… It’s an immense undertaking. The new system promises more efficient processes, improved member experience, better reporting, more features, more [...]

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Why every charity and membership body should be using Conversion Rate Optimisation

2026-09-08T08:41:18+01:00Tuesday, 8 September, 2026|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Most membership bodies and charities are fantastic at driving awareness. They invest heavily in a range of marketing channels  to get people  to visit their websites. But traffic on its own doesn't drive action. If your website leaks users, pushing more visitors into the funnel just inflates your cost per acquisition. Conversion Rate Optimisation [...]

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