Independent, platform-agnostic digital specialists helping membership organisations untangle legacy decisions, improve visibility and drive engagement-led, sustainable growth.
Membership organisations face distinct digital challenges. Governance is complex. Technology decisions made years ago still shape what’s possible today. Internal teams are stretched. Boards and trustees need confidence that digital investment is well directed and delivering tangible member value.
Too often, this results in websites that don’t attract or convert the right members, fragmented or underperforming SEO, platforms that no longer serve organisational needs, and digital roadmaps that feel reactive rather than strategic.
RightSource is a UK-based digital marketing consultancy founded in 2009, specialising in membership organisations, trade associations and charities. We exist to bring clarity to complex digital environments and help organisations make better, more confident decisions.
We are platform-agnostic by design. We don’t sell platforms, licences or tied retainers. Our advice is independent, objective and based solely on what works best for your members and your organisation.
The problems we help solve
- Legacy platform decisions that now constrain growth
- Declining member engagement and retention
- Unclear digital journeys and ageing online experiences
- Poor organic visibility limiting reach and member acquisition
- Unclear digital ownership and governance
- Difficulty demonstrating measurable digital value to boards
- Internal teams needing expert support, not replacement
- Growth ambitions held back by past compromises
We approach these challenges pragmatically and proportionately, always mindful of capacity, risk and organisational context.
How we help membership organisations
We provide practical digital audits, clear strategic roadmaps, SEO expertise and independent platform guidance. Our work helps membership organisations modernise responsibly, improve engagement and make confident, evidence-based decisions.
Typical engagements include:
- Digital and SEO audits that identify high-impact, achievable improvements
- Prioritised strategies aligned to member needs and organisational goals
- Platform and supplier evaluation, always vendor-neutral
- Migration planning that protects SEO and member access
- Governance-level insight and assurance for leadership teams
- Ongoing advisory support to guide delivery without disruption
Our focus is sustainable improvement and long-term value, not short-term tactics or cosmetic change (although we often find quick wins).
Proven experience in the membership sector
We’ve worked with organisations including the Major Projects Association (MPA) and the Civil Service Sports Council (CSSC), supporting complex digital transformation, governance decision-making and long-term growth planning.
In each case, our role has been to provide calm, credible expertise, helping teams navigate digital change with confidence rather than disruption.
A straightforward next step
If you’re navigating legacy decisions, struggling to demonstrate digital impact, or need independent assurance before committing further investment, we’d be happy to talk.


