We’re a UK-based, award winning insight and data science agency with a global presence, specialising in helping membership bodies optimise engagement, retention, and revenue. We provide a range of qualitative, quantitative and behavioural research with advanced data science techniques to:
- Segment and understand audiences —developing bespoke engagement models to personalise outreach and increase acquisition conversion across all channels.
- Create insights enabling smarter, more strategic communications tailored to different membership and learner groups across their member journey.
- Optimise pricing & benefit based individual or corporate membership models ensuring high perceived value and retention.
- Measure brand performance for target audiences and optimise marketing ROI.
- Develop a range of customised solutions including, integrated datalake and reporting dashboards, career development assessment and maps.
We’ve worked with leading professional education and membership organisations, working closely with marketing, membership, and engagement teams to drive tangible results both nationally and internationally. https://www.trueology.com/testimonials
Membership specific insight
- Why we ‘get’ membership
Qualitative & Quantitative research
- Our research services
Integrated reporting & dashboarding
- Data integration across channels
Predictive modeling, segmentation, pricing optimisation
- Predictive modeling, segmentation
