In an era defined by rapid technological shifts, Google AI and ChatGPT are fundamentally reshaping how individuals interact with online information. For Membership Organisations and Associations, this presents both unprecedented challenges and remarkable opportunities. The traditional rules of digital visibility and member engagement are being rewritten, demanding a proactive and sophisticated response from leadership. This [...]

In this session, Cantarus shares how two of the UK’s most respected medical organisations — the Royal College of Psychiatrists and the British Medical Association — reimagined their flagship publications as dynamic, digital-first experiences. Through the BJPsych Journals app and The Doctor magazine platform, we’ll show how each organisation balanced innovation with heritage, using modern [...]