We are pleased to announce the launch of our first virtual Summer School: a series of online tutorials that will culminate in the publication of our latest, co-curated, best practice resource, The Ultimate Guide to Retaining More Members, plus other supporting content and activities.

What’s in it for you?
Participants will get to unpack the content of the new guide with deeper explanations, case study examples, interactive questions, and discussions. You’ll be supported in completing preparation and follow up tasks to help you get the most out of the guide and excel in this important area of membership management. You’ll also receive an advance digital copy of the new guide.

Who should attend?
Professionals at all levels and career stages who are responsible for retaining members, either directly or as part of a wider remit, membership strategy, or engagement activity.

How do you know this content will be helpful?
We’ve co-curated this learning opportunity with a range of professionals working in leading membership organisations, drawing on the combined knowledge and insight of network colleagues. Each week we will deliver core member retention focused content with clear learning outcomes as detailed below.

How will this content be delivered?
Eight interactive, online tutorials covering the content of The Ultimate Guide to Retaining More Members, will be delivered over eight weeks from July 1st.

You can pick out and attend the individual sessions that you most want to learn about or need help with, or sign up to all eight and work through the complete series. Each one builds on and is connected to the others, with prep-work and follow-up work to help you make the most of your learning, so we recommend the complete series if you have the time.

  • Week 1: Retention & Recruitment Rates: What Does “Good” Look Like?
  • Week 2: Why Members Leave & How to Manage Member Retention
  • Week 3: Why Member Value is Fundamental to Member Retention
  • Week 4: How to Make Membership Second Nature and Retain More Members
  • Week 5: Effective Renewals Comms and Year Round Personalisation
  • Week 6: Setting Prices to Maximise Member Retention
  • Week 7: Next Steps and Practical Solutions
  • Week 8: Next Steps and Best Practice Examples

Read the full details of the programme, with what each session will cover and the learning outcomes you can expect, on our Summer School page here…

Richard Gott
Richard GottChair and Founder, MemberWise Network