Print to Pixel: Embrace, Engage & Retain

Hey there, fellow digital enthusiasts!

As we gear up for another exciting conference at Digital Excellence, we wanted to take a moment to share some insights into our experiences while working with multiple membership organisations and how we assist them with their communications.

For those who don’t know us yet, we have been regulars at the MemberWise conferences for quite a few years now. It’s always a highlight on our calendar, connecting with fellow industry professionals, sharing experiences, and diving deep into the latest trends shaping the world of memberships.

It’s no secret that digitalisation has become a game-changer in how we communicate with our members. We have observed a recent trend towards digital communications, while still recognising the enduring value of printed content in membership engagement.

Traditionally, printed materials like new member packs, renewal communications, and fundraising mailings have been the backbone of membership communications, and rightly so. There is something special about receiving a tangible package in the mail, showcasing the organisation’s commitment to its members.

However, we’ve also noticed a growing demand for digital services, particularly digital membership cards. These virtual cards offer more than just a convenient alternative to their physical counterparts. They present an exciting opportunity for organisations to continuously engage with their members in meaningful ways.

The benefits of digitalisation extend beyond mere convenience. By leveraging digital services, organisations can optimise postal costs and reduce the production of traditional stationery. This not only streamlines operations but also frees up resources to invest in other areas of membership engagement.

Digitalisation also offers an additional route for organisations to segment their correspondence and tailor their communications to different demographics. By combining digital services with printed collateral, organisations can ensure they are reaching members in the most effective way possible, catering to their preferences and enhancing overall engagement.

In summary, embracing digital membership communications is not about replacing printed materials entirely, it’s about finding the perfect balance between tradition and innovation, leveraging the strengths of both mediums to create a seamless and impactful member experience, helping you grow your membership base whilst optimising retention levels.

Membership Plus provide design, print, mailing and digital solutions including the handling of membership renewal programmes, membership cards, digital cards, Welcome Packs and other membership/supporter related projects.