Net Promoter Score – a defence (well, sort of)

2018-11-29T16:20:15+00:00Thursday, 29 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development   Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]

Why you need to offer your members career development opportunities with digital learning

2018-11-29T08:07:40+00:00Thursday, 29 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Tracy Capaldi-Drewett, Group Commercial Director MicroLearn The business ecosystem is more volatile than ever with increased competition, the drive for digital transformation and an uncertain political environment. It becomes even more vital that  membership organisations embrace the need for rapid change both in terms of attracting, retaining and bringing value to its [...]

Replacing your CRM/CMS? Steps for success.

2018-11-28T14:48:27+00:00Wednesday, 28 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital You know you need to modernise your CRM system and your website needs to be refreshed, aligned and integrated but where do you start? As you embark on this journey, you are not alone. Many organisations within this sector and outside are on this path – [...]

Never Mind The Gap…try plugging it!

2018-11-27T10:38:18+00:00Tuesday, 27 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jeremy Cama, Founder Atkins-Shield Ltd How Membership Associations can help plug the UK’s serious unmet legal needs gap. Love it or loath it, the law and its frequently over-enthusiastic first cousin, red tape, affect us all in some way, each and every day. Whether in our personal or business capacities, there is [...]

Using artificial intelligence to retain members

2018-11-20T15:54:06+00:00Tuesday, 20 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Adam Legge, Director of Development Silverbear Imagine if you could predict when – and why – your membership was about to decline. Suppose you could gain insight that enabled you to know who, by age, gender or even by name, was about to ‘drop off’ and be able to do something to stop [...]

MemberWise Digital Excellence 2018: Digital Hacks

2018-12-05T08:49:13+00:00Tuesday, 13 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Edward Kay Tall Projects   Digital Excellence is the digitally-focused membership conference from the MemberWise network. This year I was co-chairing a series of eight ‘Digital Hack’ seminars with Dr Stuart Glen, Member Services Director at Institute of Chartered Foresters. This article summarises the key points from each of our sessions.   [...]

Taking a Look at Future Membership Tech – Digital Excellence 2018

2018-11-06T15:44:00+00:00Tuesday, 6 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Sarah Alder, Digital Marketing Professional Cranmore Digital   It was great to meet so many MemberWise members at Digital Excellence this week.  A busy, buzzy conference, we all came away with our heads crowded with new ideas. I chaired the Futures track and I thought I would share my reflections on my [...]

Are you putting payments at the heart of your membership experience?

2018-10-11T20:56:04+00:00Thursday, 11 October, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jonathan Greenland Account Executive at GoCardless   We surveyed 500 millennial organisation members about their preferences on payment methods, billing cycles, security and more. Does your ability to take payments effectively affect revenue? Chances are, you’ll agree that it does. It’s straightforward enough to recognise that if your membership organisation struggles to [...]

Some members don’t want to be more engaged

2018-09-28T09:21:37+00:00Friday, 28 September, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   Retention and renewal: it’s all about engagement, isn’t it?  There have been plenty of studies - by membership bodies tracking their data, and by sector suppliers evidencing the requirement for their products - to show that the more engaged members are, the more likely they are [...]

Modernisation across the generational gap

2018-09-27T09:52:36+00:00Thursday, 27 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Matilda Strachan, Account Manager Guild   Guild recently conducted research with 33 professional membership organisations in an attempt to further understand their current challenges, specifically in the context of communication with and amongst their members. The issue of modernisation was a recurring theme, establishing three main areas that any membership body should [...]