Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Digital Transformation), Daniel Bailey (Head of Marketing and Digital Transformation), Electrical Contractors Association (ECA).

Daniel’s organisation represents Electrical Contractors in the UK and employs 100 staff and his team includes 4 digital and marketing professionals.

He has worked within the Membership and Association Sector for over 15 years in organisations including the London Chamber of Commerce and Industry (LCCI), British Veterinary Association (BVA), Construction Industry Research and Information Association (CIRIA), RIBA Enterprises and the Institution of Civil Engineers (ICE). He has also provided consultancy services to membership associations.

Daniel’s current role is focused on helping to transform ECA to ensure that it provides a compelling and increasingly digital proposition for Electrotechnical Contractors, in what is a fast changing and dynamic sector.

We asked Daniel how he ‘fell into membership’ and what key challenges/goals he faces at the ECA:

“I realised early in my career that working for large corporations wasn’t for me and was seeking opportunities within organisations geared toward delivering more altruistic aims. The Association sector wasn’t really on my radar, but a chance meeting and successful job interview led me there and I’ve not looked back.”

“The challenge of changing an association, whilst having to service all those who sail within – both the ‘traditional’ and the ‘modern’ membership types and the spectrum of associated activities.”

Daniel has long been an advocate of the network and has conducted a range of roles including video interviews. He has been an advocate of the network from very early on.

“I’ve enjoyed networking at MemberWise Conferences and Events for many years and remember the networks humble origins. Now feels like the right time for the network to champion effective Digital Transformation and I am pleased to be able to support this critical task. We will leave no stone unturned!”

We asked Daniel to tell us something we would never have guessed. He responded

‘Once upon a time I was a pretty good DJ’.

The MemberWise Team welcomes Daniel on board as MemberWise Ambassador (Digital Transformation).