This inspirational presentation is delivered by James Roberts, Membership Experience Manager at the Royal College of General Practitioners (RCGP).
James outlines the opportunities and pitfalls in changing culture to accommodate a focus on member exprience. He identifies the main challenges and outlines provides the audience with the opportunity to discuss how to prioritise their first step to take back to their membership organisations/associations.
This presentation was delivered at the Association and Membership Sector’s Annual Best Practice Conference, Membership Excellence. Find out more – membershipexcellence.com