This inspirational presentation is delivered by Paul James, Membership Engagement Manager, Association of Accounting Technicians (AAT).
Paul provides you with a working definition of membership engagement and outlines the approaches available to measure member engagement. He outlines how the AAT seeks to turn engagement measures to practical use and provides great insight.
This presentation was delivered at the Association and Membership Sector’s Annual Best Practice Conference, Membership Excellence – Find out more – membershipexcellence.com