MemberWise Insight – Rocket Powering Member Recruitment – The BMA Story

This great presentation is delivered by Richard Sheret, Head of Commercial at the British Medical Association (BMA).

Richard outlines how the BMA moved from a marketing led approach to a more sales-driven approach.

This critical work required the building of an effective membership sales function and Richard outlines the process. He also takes the opportunity to outline how buy-in was gained across the organisation to drive membership value and growth.

This presentation was delivered at the Association and Membership Sector’s Annual Membership Best Practice Conference, Membership Excellence – Find out more – membershipexcellence.com