Mobile Apps that Members Actually Use: Sector Benchmarks and What to Build Next (with RD Mobile)

Mobile apps for membership bodies have entered a new phase. Members aren’t asking for an app that recreates their website. They want focused, high-utility tools for content, communications, community, and conferences. The Digital Excellence 2026/27 data and our presenters confirm it. So where should your investment go next?

In this session, we unpack “Key Priorities, Challenges, and Strategies” from the Digital Excellence 2026/27 Report and hear from the British Dermatological Nursing Group (BDNG) and European Association for International Education (EAIE) about how they’re using their mobile apps to address head-on the challenges of ne member acquisition, measuring member engagement, and more.

Walk away with:
• Practical recommendations you can take back to your team
• Clear benchmark of where your mobile offering sits
• Mobile App Benchmarking Scorecard, a tool to score your app and use in planning
• View on the emerging “365 value app” model
• Data and talking points you can drop straight into internal business cases for investment and refinement of your app

Learning objectives

• Benchmark your app adoption and feature mix
• Position mobile within your wider digital engagement, acquisition, and retention strategy
• Build a realistic, member-led roadmap for year-round mobile value

The full Digital Excellence 2026/27 Report is available at: https://memberwise.org.uk/dx/

Speakers:

Richard Gott, Founder & Chair, MemberWise Network

Michael Jones, Vice President, Mobile Technologies, RD Mobile

Lynne Skrine, Member & International Liaison Lead, British Dermatological Nursing Group

Jackie van Doorn, Manager of Projects & Insights, European Association for International Education