Digital Excellence Report 2026/27: Mobile Matters – Re-thinking the Member App Experience

Mobile apps are no longer about replicating websites on smaller screens. This session explores how membership bodies are refining mobile offerings, shifting focus towards interaction, self-service and events, and responding to changing member preferences, particularly among younger audiences.

This webcast is informed by findings from the Digital Excellence 2026/27 Survey Report, a statistically significant study involving over 400 membership and association professionals.

The session will focus on mobile adoption trends, functionality changes and how organisations are re-evaluating the role of mobile within the overall member experience.

The report will be available from 24 February at: https://memberwise.org.uk/dx/

Learning objectives

• Understand current levels of mobile app adoption
• Explore which app features are increasing—and which are declining
• Learn how mobile fits into a broader digital engagement strategy
• Identify realistic use cases for delivering year-round member value

Speaker: Richard Gott, Founder & Chair, MemberWise Network