Pandemic restrictions have created a world where we’re all more digitally reliant. The time is ripe for membership bodies to boost their fundraising and income generation by going online. Digital lotteries put the ‘fun’ in fundraising and provide a year-round source of unrestricted income.

The challenges facing membership bodies in the world of coronavirus, social distancing and business restrictions are increasingly worrying. Whilst conventional sources of income such as attendance fees, training courses, events and face-to-face services are postponed or cancelled, generating income can be a real uphill struggle. In some cases, this financial hit can even threaten the viability of entire organisations.

Enough of the doom and gloom! Adversity is sparking the spirit of innovation, and membership bodies are seeking to evolve and embrace new digital opportunities. Your organisation can now respond to a drop in earned income by making the transition to digital fundraising. You can add value to your membership, engage with your members in a fun way, and establish a new source of revenue for your organisation by launching a digital fundraising lottery.

Gatherwell is the current holder of the Lotteries Council “Lottery Operator of the Year”, and a market-leading provider of digital fundraising lotteries. Start a fundraising lottery with Gatherwell and you’ll be given expert guidance every step of the way. We’ll support you through the set-up process, create a bespoke lottery website complete with your branding, and provide a suite of marketing materials. On top of all that, we will handle all the ticket sales, draws and distribution of winnings.

How does it work?
Your lottery will be an amazing tool for engaging with your members, after all it will give them the chance to win up to £25,000 whilst supporting the work of your organisation – a win-win situation! A generous proportion of the proceeds from every ticket go straight back to your organisation to help you continue providing the services that your members value so much, or even to develop new services.
Since 2017 Gatherwell has been running fundraising lottery for the Fire Brigades Union. The lottery sells around 5000 tickets a week and has generated almost £600k for the Fire Brigades Union. This money has been used to fund initiatives such as support for the families of injured or deceased firefighters, research, intervention and prevention work, humanitarian assistance and memorials.

Keith Handscomb, Co-ordinator of the Firefighters 100 Lottery said:

“We wanted to raise funds in a regularly sustainable way and not only when disasters strike. We were also keen to do so in as ethical and socially responsible way as possible. We quickly realised the sensitivities, administration, technology and regulatory compliance involved in running a lottery were a minefield. Without Gatherwell’s support I doubt we would have succeeded in setting up our lottery at all and we would not be raising the funds we are today to help firefighters and their bereaved families.”

If you’d like to find out more about starting a digital fundraising lottery for your members, we’d love to have a chat with you. Just complete the Contact Form or email us here: [email protected].