In December 2020 we dedicated an entire month to the topic via our popular Membership OnTrack programme. We highlight the great on demand sessions that will help you to optimise new member acquisition activity during this challenging time.
– What Do I Need to Do First to Recruit More Members? (Lecture)
– Ask the Ambassadors: Member Recruitment (The National Trust)
– Identify, Reach, and Attract More New Members (Lecture)
– How to Review and Improve Your Member Acquisition (Workshop)
– Why Onboarding Processes Fail and How to Fix Them (Lecture)
– Member Recruitment Discussion Panel (Panel)
– Other Great Sessions (featuring Sponsored Content)
If you are a Membership or Association Professional you can access this great content free (saving £950 excluding VAT). You can retrieve our offer code via MemberWise Connect, our free online professional community.
*Only available to Membership and Association Professionals
What Do I Need to Do First to Recruit More Members?
Join James Roberts to learn the definition of new member acquisition, some strategic approaches and how it fits in with wider membership strategy/activity.
Ask the Ambassadors: Member Recruitment (The National Trust)
An interactive Question and Answer Session with Memberwise Ambassador for Recruitment, Ian Oxley, Head of Supporter Recruitment, The National Trust and Richard Gott, MemberWise Network Chair.
Identify, Reach, and Attract More New Members (Workshop)
Join James Roberts to learn some definitions of messaging/comms/incentives/referral methods, how to identify and attract members and how to increase new member acquisition (short, medium and long term)
How to Review and Improve Your Member Acquisition
Join Kerrie Fuller to learn how to audit recruitment channels, why its important and how it links to marketing budgets.
Why Onboarding Processes Fail and How to Fix Them
Join Rich Gott to hear some examples of onboarding journeys, why a good experience is important and how to improve the journey.
Member Recruitment Discussion Panel
Hear stories from membership organisations about their successful recruitment tools. In this panel session Kerrie Fuller is joined by Samantha Fletcher at The RSA (The royal society for arts, manufactures and commerce), Toby Tetrault at IPSE (the Association of Independent Professionals and the Self-Employed) and Natalie Fitzpatrick at the British Medical Association (BMA).
Other Great New Member Acquisition Focused Sessions…
If you are registered for the Membership OnTrack programme you can also access the following sessions on-demand:
– The Perfect Personalisation – Attracting New Members (with Trillium)
– Ensuring Your Onboarding Journeys Get Results (Advanced Solutions International)
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