Member Value Archives

Member value is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other member value professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your member value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving international community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member value roles.

How to make your Member Value Proposition stand out
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How to make your Member Value Proposition stand out

Member Value, MemberWise Recognised Supplier

How to make your Member Value Proposition stand out

Richard Moorhouse2024-03-07T14:57:52+00:00Thursday, 7 March, 2024|Categories: Member Value, MemberWise Recognised Supplier|

If you're a membership organisation, attracting new members – and keeping them loyal – is one of your top priorities. But without a compelling (and distinctive!) member value proposition, you'll struggle to do it. In this article, Consider’s Strategy Director Amy Nield outlines three key areas that will help make your member value proposition [...]

Post-Nominals (Letters After Your Name) – A Professional Body Benefit, But in What Order?
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Post-Nominals (Letters After Your Name) – A Professional Body Benefit, But in What Order?

Member Value, MemberWise

Post-Nominals (Letters After Your Name) – A Professional Body Benefit, But in What Order?

Richard Moorhouse2023-12-18T19:05:39+00:00Monday, 18 December, 2023|Categories: Member Value, MemberWise|

A key benefit of being a Member or a Fellow of a professional body is gaining enhanced professional status. Typically this gained following a period of training/qualification and/or meeting set criteria of membership/fellowship. So, how can members outwardly display enhanced professional status? Usually this is done via a physical or virtual certificate, listing on [...]

Are Your Members Deriving True Value From Your Association?
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Are Your Members Deriving True Value From Your Association?

Member Value, MemberWise Recognised Supplier

Are Your Members Deriving True Value From Your Association?

Richard Moorhouse2023-08-31T10:54:44+01:00Thursday, 24 August, 2023|Categories: Member Value, MemberWise Recognised Supplier|

It’s no great secret that the membership sector has undergone significant change in the last few years, thanks to a natural evolution of technology and external environmental and global factors. More so than ever, associations play a vital role in bringing together like-minded individuals, professionals, and enthusiasts. However, a critical challenge that many associations [...]

New MemberWise Ambassador for Member Value Appointed
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New MemberWise Ambassador for Member Value Appointed

Member Value, MemberWise

New MemberWise Ambassador for Member Value Appointed

Richard Moorhouse2022-11-14T13:32:01+00:00Monday, 14 November, 2022|Categories: Member Value, MemberWise|

The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]

Private Members Clubs: Is it Younger Members they need or a New Value Proposition?
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Private Members Clubs: Is it Younger Members they need or a New Value Proposition?

Member Value, MemberWise

Private Members Clubs: Is it Younger Members they need or a New Value Proposition?

Richard Moorhouse2022-08-24T19:50:18+01:00Wednesday, 24 August, 2022|Categories: Member Value, MemberWise|

A recent article in The Observer ‘Young blood at the Groucho? Duh….’ by Marie Le Conte was an interesting read. ‘The Soho hangout is aiming to attract more youthful members. It’s a shame millennials like me just can’t afford the privilege’ is how she starts the piece and really, they won’t be the only [...]

Using data to understand your members and add value
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Using data to understand your members and add value

Member Value, MemberWise Recognised Supplier

Using data to understand your members and add value

Richard Moorhouse2021-11-18T08:52:47+00:00Thursday, 18 November, 2021|Categories: Member Value, MemberWise Recognised Supplier|

Membership bodies and associations are likely to know the overall number of members they have and how many people engage in their activities and events. But do you truly know who your members are and how they engage across your organisation? In our experience, even the most sophisticated organisations across all sectors often struggle [...]

Partner up and grow non subscription revenues
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Partner up and grow non subscription revenues

Member Value, MemberWise Recognised Supplier

Partner up and grow non subscription revenues

Richard Moorhouse2021-05-28T08:35:08+01:00Friday, 28 May, 2021|Categories: Member Value, MemberWise Recognised Supplier|

UK membership organisations could generate sizeable revenues and provide a service their members value through partnerships with the hospitality industry. Hotels, when pushed, provide discounted rates for bulk buyers and pay commission to anyone that can drive accommodation sales. After more than a year of lock down it’s almost guaranteed that your members want [...]

Can Membership and Subscription work together?
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Can Membership and Subscription work together?

Member Value, MemberWise Recognised Supplier

Can Membership and Subscription work together?

Richard Moorhouse2021-01-27T10:36:47+00:00Wednesday, 27 January, 2021|Categories: Member Value, MemberWise Recognised Supplier|Tags: membership|

Many are currently re-evaluating their business or organisation's offering and assessing its value to its members and subscribers in a bid to keep control and growth in a market hit by the recent pandemic. The outstanding success of subscription businesses in the UK could push some towards changing their business model to reflect this. [...]

A New Approach To Digital Fundraising For Membership Bodies (Gatherwell)
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A New Approach To Digital Fundraising For Membership Bodies (Gatherwell)

Member Engagement & Retention, Member Value

A New Approach To Digital Fundraising For Membership Bodies (Gatherwell)

Richard Gott2021-01-15T10:12:51+00:00Wednesday, 13 January, 2021|Categories: Member Engagement & Retention, Member Value|Tags: fundraising|

Pandemic restrictions have created a world where we’re all more digitally reliant. The time is ripe for membership bodies to boost their fundraising and income generation by going online. Digital lotteries put the ‘fun’ in fundraising and provide a year-round source of unrestricted income. The challenges facing membership bodies in the world of coronavirus, [...]