Member Value Mismatch: Making Sure Membership is Worth the Cost – Part Two

2018-08-21T10:04:21+00:00Tuesday, 28 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The value existing members feel they receive from access to benefits and services of membership and/or being able to participate. Actual Member Value: The value an existing member actually receives from membership. We hope you enjoyed [...]

Member Value Mismatch: Making Sure Membership is Worth the Cost – Part One

2018-08-21T09:41:58+00:00Tuesday, 21 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The value existing members feel they receive from access to benefits and services of membership and/or being able to participate. Actual Member Value: The value an existing member actually receives from membership. There are a huge [...]

Member Value (#MV2025) – 22 reasons why we’ve not focused on it until now!

2018-08-02T12:13:27+00:00Thursday, 2 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value|

  Author: Richard Gott, MemberWise Network Founder & Chair   The current membership climate is challenging and many organisations are increasing their perceived and actual member value via a range of member benefit-focused development projects. However, an increased focus is required on the topic of member value, particularly with the observed mismatch (outlined in my [...]

Member Engagement and Value – The Discovery of a Mismatch

2018-07-10T06:52:06+00:00Sunday, 24 June, 2018|Categories: Member Engagement, Member Value|

Author: Richard Gott, MemberWise Network Founder & Chair   In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]

The True Value of Members to Membership Organisations and Associations

2018-05-19T17:26:13+00:00Thursday, 24 May, 2018|Categories: Best practice sharing, Member Value|

Author: Richard Gott, Membership Sector Thoght Leader & Chair, MemberWise Network   This year the MemberWIse Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used [...]

Introducing the Member Value 2025 Project (Part 1 of 7)

2018-06-01T17:20:30+00:00Wednesday, 9 May, 2018|Categories: Advice & Tips, Best practice sharing, Member Value|

Author: Richard Gott,  Membership Sector Thoght Leader & Chair, MemberWise Network   I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]