Welcome to Membership Marketing by Mulberry.
We’re a creative design and marketing agency for membership organisations designing recruitment and acquisition campaigns and membership materials.
We strongly believe strategic creativity is key to connecting to your audience throughout the lifetime of your members’ journey – cleverly connecting your cause to your new and existing members.
Working closely with the marketing teams of membership organisations and not-for-profit, we design and deliver creative membership campaigns. Running parallel to this, we design the supporting materials that members directly receive and engage with such as membership packs, brochures, press ads, digital assets, event artwork and so on.
Mulberry also likes to take a deeper dive into your organisation and lead by analysis and research to create your perfectly targeted membership campaign. Combining results from membership data analysis, focus group research & member segmentation, we then unfold solid campaign solutions for your new marketing strategy & brand development. This includes key content messaging and creative designs. With this process we are able to focus on believable membership campaigns that establish a strong conversation between you and your existing, and future, members.
With a company legacy stretching back 30 years, our team has a real understanding of the needs of membership. With a major background in supporting some of the most progressive and largest membership organisations in the country, we’re here to help your organisation reach and even exceed targets for growth, retention and development.
We have been fortunate to work with IWM Duxford, Friends of Duxford, and RCOG, and are currently enjoying working with the Royal College of Physicians, Campaign for Real Ale (CAMRA), Caravan and Motorhome Club, STEP and the British Veterinary Association.
Our products and services for your membership organisation:
Deep Dive:
• Member segmentation to target particular membership groups
• Focus Groups to determine believable membership campaigns
• Planning the Members’ journey
Creative membership services:
• Strategic Brand Consultancy
• Content
• Membership Marketing
• Graphic Design
• Recruitment campaigns
• Acquisition campaigns
• Digital campaigns
• Website design and development